Search results for " IMPRESE"
showing 10 items of 254 documents
Marketing Archetypes: Applying Jungian Psychology to Marketing Research
2016
In the current situation of growing information overload, individuals are gradually becoming less sensitive to traditional marketing communications. For this reason, traditional marketing research models are no longer capable of giving useful insights to management. This calls for new approaches that can grasp the inner meaning of consumer behaviors and evaluate their relevance. To this end, a new multidisciplinary approach is needed to interpret complex behavioral patterns so as to gain deeper and more effective insights into customers and to understand their behavioral patterns. In this paper, following a short introduction to the basic concepts of Jung's analytical psychology and their r…
Managerial irresponsibility and firm survival. Pivoting the company in the aftermath of a social scandal.
2013
This study is focused on the analysis of the factors that underlie managerial social irresponsibility scandals and the dimensions that influence the possibility to pivot the company back to success after a social scandal. Three characteristics distinguish organizational crises due to social scandals: (a) they often have such a significant negative impact on corporate performance to pose the very survival of the firm is at risk; (b) social evaluations of the firm determine both the emergence and the possibility to resolve these corporate crises; and (c) time is crucial, as the rapidity of the effective management of the crisis enhances the chance of its successful outcome. Thus, indications …
Interorganizational network and innovation: a bibliometric study and proposed research agenda
2015
Purpose – This paper aims to explore the latent structure of the literature on interorganizational network and innovation as well as to map the main themes and empirical advances in this research stream. Design/methodology/approach – Using bibliometric coupling, the authors analyze the citation patterns in 67 management studies regarding innovation networks, published in ISI-journals from January 1996 to October 2012. Findings – The authors identify the conceptual orientations that studies share. Bibliometric analysis allows us to draw an overview of how this field of research has developed, recognizing in essence six main clustered research themes: networks as a framework that sustains fi…
Marketing as a Luhmanian System
2014
This study is focused on a twofold observation through Niklas Luhmann’s systemic theory (1927-1998). On one side, we see marketing as a methodology/topic in the relentless process of sense and meaning construction by each system through its specific code and program (e. g. science, economics, law, religion, politics). The process of making of sense and meaning can be depicted as communication: (Marketing = Code -> System = Market System).
How to build an e-learning product: factors for student/customer satisfaction
2013
Abstract The increasing use of web technologies has changed the way business is done, including in the field of education. In the last decade, the development of electronic learning ( e-learning ) systems became crucial to meet students’ demand. In this study, we adopt a relationship marketing perspective and apply the Kano Model to propose a way to build a non-academic e-learning course that can achieve student satisfaction. We measure the relevance of e-learning requirements from university students’ perspective to identify their expectations about e-learning courses and obtain relevant characteristics that can help to plan an e-learning product capable of achieving high customer satisfac…
The origin of failure: A multidisciplinary appraisal of the hubris hypothesis and proposed research agenda
2014
The hubris hypothesis complements the extant debate on how people make judgments and decisions in organizations. Drawing on the origin of hubris in Greek mythology, the psychological approach, and finance studies, this paper portrays an informed picture of the current status of managerial hubris literature that develops a more advanced understanding of what is known about hubris. We present a conceptual map that provides a comprehensive appreciation of hubris antecedents-symptoms-strategic choices-feedback performance main cause effect relationships. Our proposed conceptual map draws on the idea that managerial hubris is one of the determinants of CEO judgments, strategic choices, and organ…
International Journal of Markets and Business Systems Volume 1
2015
La sopravvivenza immediata delle start-up italiane del settore manifatturiero sanitario: un'analisi multilevel
2017
The immediate survival of the Italian start-up businesses in healthcare industry: a multilevel analysis Objectives: The purpose of this contribution is to provide novel evidence about the main determinants of the short-run survival of pharmaceutical and medical device manufacturing start-up firms in Italy. In order to assess both the firm-specific determinants and the observed and unobserved regional and contextual characteristics, we model the three-year firm survival probability by means of a multilevel logistic framework. Methods and Results: The empirical analysis focuses on an internationally comparable database of the population of firms built up and managed by the Italian National In…
Imprese nel quotidiano. Il lavoro autonomo dei migranti a Palermo: una ricerca esplorativa
2007
Questo studio analizza l’esperienza di alcuni migranti che svolgono un lavoro autonomo a Palermo, inquadrandola in una realtà più vasta, attraverso il riferimento non solo ai principali studi sociologici, ma anche ai dati quantitativi sull’argomento. In tal modo, si mira ad integrare la prospettiva macro-sociale con quella micro.
Il traffico dei migranti nel Mediterraneo. Il modello di business delle organizzazioni criminali
2018
Il contributo analizza il modello di business delle organizzazioni criminali coinvolte nel flusso delle migrazioni dall’Africa in Italia lungo la Rotta del Mediterraneo centrale.