Search results for " Literatur"
showing 10 items of 2845 documents
Characterization of the LGBTI-speaking community discourse. An approach to Hispanic queer linguistics.
2020
Toda subcultura forma una comunidad lingüística particular en la que, aunque se comparta la lengua con el resto de la sociedad, varía el habla en ciertos aspectos. Es el caso de la comunidad de habla LGTBI, que se hace servir de un léxico peculiar, así como una fraseología característica, unas estructuras gramaticales especiales y, en definitiva, unos recursos pragmáticos muy llamativos que tienen como objetivo mitigar ciertos enunciados, intensificar otros en determinados contextos y construir actos de habla afiliativos que expresen solidaridad social. Por otro lado, cumple una función muy importante en la construcción identitaria de sus usuarios. En este trabajo se propone un análisis pra…
CONCEPTUAL MODEL IN INTEGRATED MARKETING COMMUNICATION
2018
Integrated marketing communications are developing, with IMC approaches to communication with consumers seeing further enhancements in the scientific literature. However, in order to reach the marketing targets, a variety of IMC tools may be used in combination when implementing marketing activities. Despite each IMC tool in itself being highly distinctive, they all depend on each other in the creation of product consumption value and the enhancement of economic, communicational and social benefits. Purpose of the paper: The goal of the research is to assess the integrated marketing communications used in the marketing strategy of Latvian food retail chains. Methodology/methods: The followi…
Geographical cues: evidences from New and Old World countries' wine consumers
2020
PurposeThis systematic review aims to investigate how geographical cues affect wine consumers' behaviors, with reference to the New and Old Worlds, and accordingly, how are recent consumption patterns and new consumer profiles modifying roles of geographical cues?Design/methodology/approachThis work employed a systematic literature review methodology on the extant literature published from 2009 to 2019.FindingsResults, summarized in a conceptual framework, emphasize five thematic areas on how geographical cues should be considered for future research and for new marketing strategies to capture consumers of New and Old World wines. Consumers' wine knowledge, socio-ethno-demographic factors, …
La mia casa è il mio Paradiso. Note su alcuni racconti di Aḥmad Bašīr al-'Ayla
2022
Aḥmad Bašīr al-'Ayla is one of the most prolific and versatile author of Contemporary Palestinian literary landscape. Although he is probably best known for his long poetic career, he is also a journalist, a novelist, a script editor, a radio producer and a short story writer. In 2016 he published his first collection of short stories entitled Al-ḥabl allaḏī tadallā min al-samā’ (The rope hanging from the sky). The stories included in this work are mainly set in Bengazi, which is the city where the author lives since he was a child, and they focus on the tragedy of war and its disasters, first of all the loss and distruction of houses and buildings. In such a tragic context the concept of “…
Jacob Edmond. A Common Strangeness: Contemporary Poetry, Cross-Cultural Encounter, Comparative Literature
2013
La mia recensione del volume di Jacob Edmond sottolinea l'attenzione costante dell'Autore verso il superamento dell'opposizione binaria che caratterizza il pensiero occidentale anche nell'analisi del prodotto poetico. My review of Jacob Edmond's volume underlines the continuous attention of the Author towards the possibility of overcoming the binary opposition that characterizes the Western way of analysis also when even taking into consideration a poetic work.
Metamorfosi del mostruoso: la Melusine di Michèle Roberts
2009
"La pura superficie" e la traslazione
2018
The article is a reading of the collected poems by Guido Mazzoni "La pura superficie" (Donzelli 2017)
CLR James y Stuart Hall: dos intelectuales en dialogía
2005
Paz.Villar@uv.es Además de las visibles coincidencias geográficas y personales que unen a CLR James y Stuart Hall, están las intelectuales, que son evidentes para cualquier lector: su lectura nos descubre a dos marxistas disconformes con la ortodoxia estalinista y heterodoxos, a dos intelectuales orgánicos, preocupados por la independencia y desarrollo del Caribe, y a dos anticolonialistas de educación colonial y británica, que se formaron en el pensamiento europeo. Su encuentro dialógico nos invita a reflexionar acerca de los flujos de pensamiento que ambos han recogido y que han vuelto su obra tan productiva para el siglo XXI. Besides the visible geographical and personal coincidences tha…
Los combates por la fe y el nacimiento de Europa: El ejemplo español del siglo xv al xvii
2019
Este artículo analiza el efecto que la coexistencia del cristianismo, el judaísmo y el islam ha tenido para la configuración de Europa. El trabajo parte de la España del siglo xv, donde esa convivencia es más evidente, para ilustrar cómo las apologías confesionales solían acabar en la conclusión de que la religión del otro era irracional, resultando, pues, imposible construir una identidad europea sin la aniquilación del otro. Conscientes de ello, humanistas como J. L. Vives prefirieron centrar el acercamiento al otro en lo epistemológico y en lo moral más que en lo dogmático. Ese sería el punto de partida para una Europa como la testimoniada en el Quijote, en la que las racionalidades enfr…
From canon to chaos management: blogging as a learning tool in a modern Finnish literature course
2015
This article is based on the teaching experiment implemented in summer 2013 in a modern Finnish literature course organised by the Centre for International Mobility (CIMO) and the University of Jyvaskyla Language Centre. In order to break away from the traditional conception of literature and text, students’ independent blogging was chosen as the final course assignment instead of a traditional final project. Our aim has been to determine what blogging as an activity can add to second-language learning (i.e. learning the language in a country where it is spoken as a native language) in the context of modern Finnish literature. Our special interest is how new learning environments and approa…