Search results for " MARKETING"
showing 10 items of 1527 documents
“Sensing” the destination: Development of the destination sensescape index
2021
Abstract Despite the increasing academic interest in the sensory dimension of the tourist experience, the quantitative empirical research in the field is limited by a lack of measurement instruments for evaluating the sensory stimuli perceived by tourists during a destination visit. The study addresses this gap by developing a composite index to assess the sensory destination panorama, termed as “destination sensescape”. The construct is conceptualised as a formative multidimensional variable with 5 dimensions (visualscape, smellscape, tastescape, soundscape, and hapticscape). The psychometric validity and reliability of the 17 items integrating the formative index were established by a rig…
Facteurs limitant une opération de sponsoring sportif comme source d’avantage concurrentiel
2016
International audience
Involvement and image transfer in sports sponsorship
2017
Sponsorships have become one of the most important marketing tools. Data show that a majority of sporting events is sponsored and that investment in sponsorship is increasing every year. Companies are demanding more research to better unde rstand their investment efficacy. Involvement is a key element in processing sponsorship information in consumers’ minds. This variable affects consumer behavior and moderates the sponsor image transfer. The study of involvement could give guidance for the design of appropriate and functional advert ising campaigns. The research proposes segmenting and modelling sport consumer behaviour in sponsorship by their level of involvement with the event. For this…
Le dialogue avec les parties prenantes dans l’exercice de la RSE : caractéristiques clés pour une prise de parole collective et effective
2021
National audience; Des appels à un changement radicale des modes de production accentuent la responsabilité sociale des entreprises. Cette notion de responsabilité longtemps affiliée à la satisfaction des seuls actionnaires est aujourd’hui tournée vers d’autres acteurs tout aussi exigeants, au-delà des frontières de l’entreprise. La responsabilité sociale de l’entreprise se traduit par une pression omniprésente qui contraint les entreprises à s’adapter. Cette adaptation passe par l’intégration des préoccupations liées à l’environnement, aux questions sociales et sociétales dans la conduite de leurs activités (Gond et ali., 2011 : 121). Elle passe aussi par la prise en compte de l’ensemble d…
A dynamic business modelling approach to design and experiment new business venture strategies
2018
Abstract Business Modelling has evolved as a key activity to reflect new business venture strategy by framing the way a firm will operate and how it will function in achieving its goals (e.g., profitability, growth, innovation, social impact). However, scholars and practitioners have criticized the adoption of a too static perspective in the design and use of conventional Business Model representations. Such a static perspective prevents nascent entrepreneurs experimenting with their Business Models and, as a result, identifying the most effective strategies, especially in terms of business sustainability and profitability. In this paper, we argue that combining conventional Business Model …
Barriers to women entrepreneurship. Different methods, different results?
2016
Building on research by Akehurst et al. (Serv Ind J 32:2489-2505, 2012), this study analysed internal and external factors in women entrepreneurship and linked these factors to the barriers that women face when starting businesses. To do so, two contrasting statistical techniques were used: PLS and QCA. After analysing results from each of these techniques, we observed that family duties and difficulties in obtaining financing (both internal and external) were the main factors related to barriers faced by women entrepreneurs.
How to empower women’s entrepreneurship? An analysis of women’s sport employment and contextual variables in European Union countries using a fuzzy a…
2021
Although the number of women entrepreneurs has increased in recent years, it is still lower than that of men. In addition, although the sports sector has been characterized by its growth in recent years and contributes to the GDP of the countries by generating employment, the role that this has within female entrepreneurship has never been analysed. Therefore, the objective of this study is to know the combinations of conditions (female employment in sports, government support, financing for entrepreneurs, perception of entrepreneurial opportunities and capacities, glass ceiling index and masculine values in society) that generate high levels of female entrepreneurship in the countries of t…
Hereditary gingival fibromatosis: Characteristics and treatment approach
2017
Hereditary gingival fibromatosis (HGF) is a rare disorder characterized by a benign, non-hemorrhagic, fibrous gingival overgrowth that can appear in isolation or as part of a syndrome. Clinically, a pink gingiva with marked stippling can be seen to cover almost all the tooth, in many cases preventing eruption. HGF usually begins during the transition from primary to permanent teeth, giving rise to a condition that can have negative psychological effects at that age. As it does not resolve spontaneously, the treatment of choice is gingivectomy, which can be performed with an internal or external bevel incision, depending on each case and bearing in mind the changes that will take place at th…
Innovation efficiency: a bibliometric review and future research agenda
2021
Innovation efficiency has become a phenomenon of global interest. This paper reviews 165 articles from academic journals of innovation efficiency, applies the data-driven text mining approach to ma...
Understanding University Library Users' Mistreatment of Books
2009
This paper analyses university library users' attitudes towards book vandalism in order to develop a basis for intervention. Using a customer oriented approach data was collected from users who attended an academic library exhibition on vandalized books at a University campus. Respondants were asked both for their reactions to the vandalism as well as to suggest measures to solve this problem. Punishment and surveillance were most frequently mentioned as preventative measures although users also recognized the utility of the exhibition in increasing awareness of book mutilation. Further implications of social marketing for libraries are also discussed.