Search results for " MARKETING"

showing 10 items of 1527 documents

Sustainable Marketing – Prospects and Challenges under Present Economy

2021

The article reflects on the attitude, understanding and knowledge on sustainable marketing, as well as the essence of sustainable marketing,the strategy of its practical use and the concept of development. As a result of research, definitions of sustainable developmentand sustainable marketing and a model of concept of motivation of its use at a company were developed and the strategy of practicaluse of a sustainable marketing and the motivation of use at Latvian companies was ascertained, confirming the initially advancedhypotheses. In order to fulfil the purpose and objectives, the authors used the following quantitative and qualitative methods ofeconomic research: polls, comparisons, gro…

Sustainable developmentbusiness.industryQuantitative marketing researchMarketing scienceMarket researchMarketing managementEconomySustainabilityEconomicsGeneral Earth and Planetary SciencesMarketingMarketing researchbusinessGeneral Environmental ScienceQualitative researchRegional Formation and Development Studies
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A systematic literature review on employee relations with CSR: State of art and future research agenda

2021

Sustainable developmentbusiness.industryStrategy and Management05 social sciencesManagement Monitoring Policy and LawDevelopmentPublic relationsSystematic reviewHuman resource management0502 economics and businessSustainabilityState of artCorporate social responsibility050211 marketingBusinessIndustrial relations050203 business & managementCorporate Social Responsibility and Environmental Management
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Arguments in Favor of Moving to a Sustainable Business Model in the Apiary Industry

2017

Abstract Today’s society faces major challenges in meeting future global food demands and solving biodiversity loss, and it quickly needs to find ways in addressing these issues. The places to look for solutions come from the economic sectors that employ the most powerful pressure on these issues such as agriculture. Apiculture, as a branch of agriculture is being more and more recognized as sustaining human life and contributing to sustainability. However, the sector records a progressive decline of honey bees. Therefore, a rapid restructuring needs to take place in agricultural markets, in general, as well as in apiary agribusinesses. Although important, technological progress is insuffic…

Sustainable developmentsustainable developmentSocial PsychologyHF5001-6182RestructuringTechnological changeTriple bottom lineEconomic sector05 social sciencesEconomics Econometrics and Finance (miscellaneous)Business model0502 economics and businessSustainabilityBusiness Management and Accounting (miscellaneous)050211 marketingBusinessBusinessEconomic systemsustainable business modelsapiary agribusiness050203 business & managementAgribusinessStudies in Business and Economics
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The role of public awareness campaigns in sustainable development

2017

The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct and indirect tools intended to promote and reinforce positive changes in social attitudes. Among the most important ones are public awareness campaigns. The aim of the article is to present the ways in which they can contribute to sustainable development and how their positive impact should be properly assessed.

Sustainable developmentsustainable developmentbusiness.industryField (Bourdieu)05 social sciencesM31Public policyQ5Public relations050105 experimental psychologySocial marketingsocial marketingpublic awareness campaignsPoliticsPolitical science0502 economics and businessSocial attitudesPublic awareness campaignsddc:330050211 marketing0501 psychology and cognitive sciencesbusiness
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Climate change, consumer lifestyles and legitimation strategies of sustainability-oriented firms

2021

Abstract This study explores the links between climate change, consumer lifestyles, and legitimation strategies of sustainable firms. Our findings offer new insight into this under-researched area based on qualitative case studies of four Nordic firms operating in industrial and consumer contexts. We find that climate change consciousness is a major driver for all case firms’ sustainability-focused operations, but the dynamics differed. Achieving sociopolitical legitimacy emerges as an important factor for the case firms operating in the energy sector, especially as it connects to government incentives and regulative pressures. However, cognitive legitimacy is increasingly important for the…

Sustainable firmsGovernmentbusiness.industryStrategy and Management05 social sciencesClimate changeCognitive legitimacyClothingSociopolitical legitimacyVDP::Samfunnsvitenskap: 200::Økonomi: 210Nordic firmsIncentiveLegitimation0502 economics and businessSustainabilityClimate change050211 marketingBusinessMarketing050203 business & managementConsumer behaviourLegitimacy
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Contribution to the Sustainability Challenges of the Food-Delivery Sector: Finding from the Deliveroo Italy Case Study

2020

The food delivery sector is assuming increasing importance in the distribution of food products and meals as it is becoming an ordinary component of consumption habits. However, the growth of the sector has inevitably affected the demand for freight transport, especially in urban areas. The aim of this study was to investigate the main enabling factors affecting the adoption of sustainable strategies, among which the electro-mobility, in the food delivery sector and what obstacles to dissemination can be seen. Deliveroo s.r.l. was chosen as case study. Results show that Deliveroo undoubtedly represents a good example of sustainable logistics and the dissemination of good practices among the…

Sustainable logisticsGeography Planning and Developmente-grocery shoppinglcsh:TJ807-830Enabling Factorslcsh:Renewable energy sourcesDistribution (economics)Management Monitoring Policy and Law0502 economics and businessSettore AGR/01 - Economia Ed Estimo Ruralelcsh:Environmental sciencesConsumption (economics)lcsh:GE1-350Public economicsRenewable Energy Sustainability and the Environmentbusiness.industrylcsh:Environmental effects of industries and plants05 social scienceselectro-mobilityFood deliverysustainabilitylcsh:TD194-195Food productsSustainability050211 marketingbusiness050203 business & managementSustainability
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THE DISORIENTED TOURIST

2002

What originally caught our attention was the increased use of the figure of the tourist in contemporary writings on the modern/post-modern condition. The tourist seemed to appear everywhere, in every keynote paper at social scientific conferences, as a symbol of our allegedly post-modern era. But what was also surprising was that, in this context, little reference was ever made to the body of tourism studies, which are rich in depth and breadth (see the various chapters in this book).

SymbolAestheticsmedia_common.quotation_subject0502 economics and business05 social sciences050211 marketingContext (language use)SociologyCultural critique050212 sport leisure & tourismTourismEpistemologymedia_common
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Exploring the Link between ICT and Development in the Context of Developing Countries : A Literature Review

2014

Published version of an article in the journal: Electronic Journal of Information Systems in Developing Countries. Also available from the publisher at: http://www.ejisdc.org/ojs2/index.php/ejisdc/article/view/1332. Open Access The article contributes to the ongoing discussion on relating information and communication technology (ICT) to development (D). The quest to relate ICT to D is a topic of open deliberation and critical scrutiny in ICT4D research communities. To enhance the understanding in this regard, we conducted a literature review. The review examines 80 articles to identify various development theories and the role of technologies in the development process. While scanning the …

Systemvetenskap informationssystem och informatik med samhällsvetenskaplig inriktningKnowledge managementScrutinycapability approachliterature reviewProcess (engineering)media_common.quotation_subjectInformation Systems Social aspectsContext (language use)02 engineering and technologyDevelopmental stage theories020204 information systemsPolitical science0502 economics and business0202 electrical engineering electronic engineering information engineeringRelevance (information retrieval)media_commonbusiness.industry05 social sciencesdeveloping countriesVDP::Social science: 200DeliberationICT4DInformation and Communications TechnologyCapability approach050211 marketingVDP::Social science: 200::Library and information science: 320::Information and communication systems: 321businessInformation Systems
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TQM and Teamwork Effectiveness: The Intermediate Role of Organizational Design

2008

A quantitative study conducted in an engineering firm developing advanced total quality management practices examines how design variables help improve team effectiveness. Results show that this management philosophy has created a set of values that ha..

TeamworkOrganizational architectureProcess managementTotal quality managementEngineering firmmedia_common.quotation_subject05 social sciencesTeam effectivenessGeneral Business Management and AccountingManagement philosophy0502 economics and business050211 marketingBusinessSet (psychology)050203 business & managementmedia_commonQuality Management Journal
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The influence of age-based faultlines on team performance: Examining mediational paths

2021

Abstract In a sample of 60 branches of a bank, we examine the influence of age-based faultlines on team performance. Specifically, we propose a model with four mediational paths in the age-based faultline-team performance link. Using a time-lagged design with three data-collection points, we found that task conflict, team reflexivity, and negative team mood mediated the negative relationship between age-based faultline strength and team performance. The results reveal the value of examining different mediational paths to explain the negative impact of teams’ demographic faultlines on team performance, and the need to integrate both task-related and affective aspects of team work in order to…

TeamworkStrategy and Managementmedia_common.quotation_subjecteducation05 social sciencesApplied psychologySample (statistics)Task (project management)MoodNegative relationshipReflexivity0502 economics and businessAffective aspects050211 marketingPsychology050203 business & managementmedia_commonEuropean Management Journal
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