Search results for " MARKETING"
showing 10 items of 1527 documents
Sustainable Marketing – Prospects and Challenges under Present Economy
2021
The article reflects on the attitude, understanding and knowledge on sustainable marketing, as well as the essence of sustainable marketing,the strategy of its practical use and the concept of development. As a result of research, definitions of sustainable developmentand sustainable marketing and a model of concept of motivation of its use at a company were developed and the strategy of practicaluse of a sustainable marketing and the motivation of use at Latvian companies was ascertained, confirming the initially advancedhypotheses. In order to fulfil the purpose and objectives, the authors used the following quantitative and qualitative methods ofeconomic research: polls, comparisons, gro…
A systematic literature review on employee relations with CSR: State of art and future research agenda
2021
Arguments in Favor of Moving to a Sustainable Business Model in the Apiary Industry
2017
Abstract Today’s society faces major challenges in meeting future global food demands and solving biodiversity loss, and it quickly needs to find ways in addressing these issues. The places to look for solutions come from the economic sectors that employ the most powerful pressure on these issues such as agriculture. Apiculture, as a branch of agriculture is being more and more recognized as sustaining human life and contributing to sustainability. However, the sector records a progressive decline of honey bees. Therefore, a rapid restructuring needs to take place in agricultural markets, in general, as well as in apiary agribusinesses. Although important, technological progress is insuffic…
The role of public awareness campaigns in sustainable development
2017
The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct and indirect tools intended to promote and reinforce positive changes in social attitudes. Among the most important ones are public awareness campaigns. The aim of the article is to present the ways in which they can contribute to sustainable development and how their positive impact should be properly assessed.
Climate change, consumer lifestyles and legitimation strategies of sustainability-oriented firms
2021
Abstract This study explores the links between climate change, consumer lifestyles, and legitimation strategies of sustainable firms. Our findings offer new insight into this under-researched area based on qualitative case studies of four Nordic firms operating in industrial and consumer contexts. We find that climate change consciousness is a major driver for all case firms’ sustainability-focused operations, but the dynamics differed. Achieving sociopolitical legitimacy emerges as an important factor for the case firms operating in the energy sector, especially as it connects to government incentives and regulative pressures. However, cognitive legitimacy is increasingly important for the…
Contribution to the Sustainability Challenges of the Food-Delivery Sector: Finding from the Deliveroo Italy Case Study
2020
The food delivery sector is assuming increasing importance in the distribution of food products and meals as it is becoming an ordinary component of consumption habits. However, the growth of the sector has inevitably affected the demand for freight transport, especially in urban areas. The aim of this study was to investigate the main enabling factors affecting the adoption of sustainable strategies, among which the electro-mobility, in the food delivery sector and what obstacles to dissemination can be seen. Deliveroo s.r.l. was chosen as case study. Results show that Deliveroo undoubtedly represents a good example of sustainable logistics and the dissemination of good practices among the…
THE DISORIENTED TOURIST
2002
What originally caught our attention was the increased use of the figure of the tourist in contemporary writings on the modern/post-modern condition. The tourist seemed to appear everywhere, in every keynote paper at social scientific conferences, as a symbol of our allegedly post-modern era. But what was also surprising was that, in this context, little reference was ever made to the body of tourism studies, which are rich in depth and breadth (see the various chapters in this book).
Exploring the Link between ICT and Development in the Context of Developing Countries : A Literature Review
2014
Published version of an article in the journal: Electronic Journal of Information Systems in Developing Countries. Also available from the publisher at: http://www.ejisdc.org/ojs2/index.php/ejisdc/article/view/1332. Open Access The article contributes to the ongoing discussion on relating information and communication technology (ICT) to development (D). The quest to relate ICT to D is a topic of open deliberation and critical scrutiny in ICT4D research communities. To enhance the understanding in this regard, we conducted a literature review. The review examines 80 articles to identify various development theories and the role of technologies in the development process. While scanning the …
TQM and Teamwork Effectiveness: The Intermediate Role of Organizational Design
2008
A quantitative study conducted in an engineering firm developing advanced total quality management practices examines how design variables help improve team effectiveness. Results show that this management philosophy has created a set of values that ha..
The influence of age-based faultlines on team performance: Examining mediational paths
2021
Abstract In a sample of 60 branches of a bank, we examine the influence of age-based faultlines on team performance. Specifically, we propose a model with four mediational paths in the age-based faultline-team performance link. Using a time-lagged design with three data-collection points, we found that task conflict, team reflexivity, and negative team mood mediated the negative relationship between age-based faultline strength and team performance. The results reveal the value of examining different mediational paths to explain the negative impact of teams’ demographic faultlines on team performance, and the need to integrate both task-related and affective aspects of team work in order to…