Search results for " Mark"
showing 10 items of 4118 documents
Emotional shops
2008
Nowadays, shops are not anymore places for consumption but micro-worlds of individual and social life. Selling acquires many and various meanings and the shopping center becomes a cultural and spiritual center. The choise of a brand is not anymore a choise of consumption but a lifestyle. Many elements concur in defining the communicative strategies of selling (complex corporate image [1]): advertising, logo, marketing, design of objects, shop windows, promotional events. And all of them seem to become values of life: claim is a motto (“Impossible is nothing” by Adidas); the logo is an identification mark for the consumer-customer (‘swoosh’ by Nike is tattooed on the skin); the testimonials …
Disease dispersion as a spatial interaction: The case of Flavescence Dorée
2020
International audience; Flavescence dorée is a serious and incurable vine disease transmitted by an insect vector. Focusing on its spatial diffusion and on its control with pesticides, this paper investigates the private strategies of wine producers and their socially optimal counterparts. The socially optimal regulation has to address two externalities regarding private treatment decisions: (a) the insufficient consideration of collective benefits from controlling the vector populations; (b) the failure to take into account environmental damage related to pesticide application. The probability of infection is estimated on French data from a spatial econometric specification. Three alternat…
Representations of Finland in tourism brochures between 1973 and 2008
2009
Inversión educativa y contracción del Estado del Bienestar : un análisis del contexto autonómico tras la crisis sistémica de 2008
2018
En España, el estallido de la crisis sistémica de 2008 y su prolongada duración han supuesto desafíos adicionales para el mantenimiento del Estado del Bienestar y, particularmente, para la educación, el Servicio Público Fundamental que más afectado se ha visto por la aplicación de políticas de contracción presupuestaria durante este período. El presente trabajo explora cómo se ha comportado la inversión educativa en las distintas regiones españolas a lo largo de los últimos años, y trata de conocer más acerca del papel que han jugado las distintas administraciones en la asignación de recursos a esta partida. Para ello, esta investigación ha conformado dos bloques de CC.AA. de acuerdo con la…
Financial Crises and Economic Depressions: An Introduction
2010
KERNEL ESTIMATION OF THE TRANSITION DENSITY IN BIFURCATING MARKOV CHAINS
2023
We study the kernel estimator of the transition density of bifurcating Markov chains. Under some ergodic and regularity properties, we prove that this estimator is consistent and asymptotically normal. Next, in the numerical studies, we propose two data-driven methods to choose the bandwidth parameters. These methods are based on the so-called two bandwidths approach.
An overview of qualitative comparative analysis: A bibliometric analysis
2017
Abstract This study is organized in two parts. We conduct a general analysis of the use of qualitative comparative analysis (QCA), and a bibliometric study of the use of QCA to analyze the specificities of the research publications that apply this methodology. Our results show the differences in quantitative terms of the three variants of this methodology: fsQCA, csQCA, and mvQCA.
Aigua, irrigació, hortes i patrimoni al territori valencià.
2014
L'aigua és un deis recursos naturals més importants per a la vida quotidiana de I'ésser huma. I el País Valencia és un territori de I'area mediterrania caracteritzat per la variabilitat i escassetat deis seus recursos hidraulics. Els espais de regadiu que conté són per tant un veritable exponent del patrimoni cultural del qual pot estar orgullós un poble, perque encara són vius. De fet, la cultura de I'aigua transcendeix allo que representa el patrimoni material i referma també el seu caracter immaterial quan s'endinsa en I'ambit de la tradició oral, els sabers i les formes de ser com a poble.
Turning Right/Turning Left? : A Neoclassical Socioeconomic Query of the Arts Signaled by Museum and Branding in Finland
2016
ABSTRACTThe Guggenheim Helsinki Plan indicated a wishful turn of the arts and culture in Finland from the socio-democratic tradition of a welfare society towards a further neoliberalism. Following the Finnish historical timeline and from a museological viewpoint, this article reviews how national identity was built through the arts, which later integrated into formal and informal education to enhance human capital. This instrumental view now promotes the idea of useful art to fuel an innovation economy of advanced technology. Considering embarking on the intricate platform of arts, economics, and finance through Guggenheim, rethinking the contemporary art market mechanism may prove to be be…