Search results for " Marketing."
showing 10 items of 1502 documents
Click and drive: Consumer attitude to product development: Towards future transformations of the driving experience
2016
Purpose – The purpose of this paper is to supply indications that may be useful in the process of development of new products that fully exploit the value potential of Internet of Things (IoT) technologies in the automotive industry. To this aim, the authors investigate how applications of the IoT to smart vehicles are perceived by consumers and describe different ways to increase their satisfaction. Design/methodology/approach – After a literature review focused on IoT and consumer behaviour in the automotive industry, the authors apply the Kano model to find the drivers for achieving customer satisfaction with new product developments in smartcars. Findings – Automotive companies need to…
Technology Enabled Information Services Use in Tourism : An Ethnographic Study of Chinese Backpackers
2018
The purpose of this paper is to investigate the previously unexplored theoretical relationship between technology enabled information services (TEIS) and the value created by the use of such services. This paper presents a mixed virtual and multi-sited ethnography to provide a thick description of Chinese backpackers (CBs) use of TEIS. Participant observations and interviews of CBs in three different journeys within Europe were undertaken. Our findings illustrate that additional usage values occur when TEIS are used in a tourism context. Social influences and technical infrastructure play a stronger role than previous research presented. The study contributes to the literature by 1) providi…
Co-creation of IT-value in a cluster of small enterprises
2018
Abstract There is a growing emphasis on digital transformation in research and business practice. The creation of value from IT-investments is a critical factor in digital transformation. Research has documented that the ability to realize IT-value is a very challenging endeavor, especially for small enterprises who because of resource poverty are dependent on external input and cooperation with other companies. There is a general lack of research on the phenomenon of how IT-value is co-created, particularly in small firms. This paper reports from a study of a cluster of performing arts organizations, Blender Collective. They realized that audience data is a key issue, and that they lack th…
Family business internationalisation and networks: emerging pathways
2017
Purpose The aim of this study is twofold: to provide a meta-synthesis of the current state of knowledge in family business (FB) internationalisation research, adopting a network perspective, and to highlight emerging themes that may set the stage for future work on FB internationalisation, for the benefit of researchers adopting a network perspective. Design/methodology/approach To address the twofold purpose of the study, the current paper provides a state-of-the-art review of 25 peer-reviewed journal articles published from 1993 to 2014. This study also presents a meta-synthesis of the theoretical approaches, key findings and concepts that were pinpointed in the review, and proposes emer…
Identifying the role of business accelerators in the developing business ecosystem: the life science sector
2020
PurposeBusiness accelerators have recently received increasing attention as important cogs in business ecosystem development. However, their exact role in the ecosystem is not yet well known, especially outside the IT sector. The purpose of this study is, therefore, twofold: to determine the position of life science accelerators in the business ecosystem and the attributes of support for companies and to identify key features of the life science accelerators that contribute to the change in business ecosystems.Design/methodology/approachThe authors offer an exploratory case study of five life science business accelerators and analyze the main factors affecting the companies and the whole bu…
Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
2018
Purpose The purpose of this paper is to investigate the impact of participative franchising on performance from the franchisee perspective. In particular, the paper analyses the impact of the franchisee autonomy – in human resource management and marketing decisions – affective commitment to the network and network innovativeness on the franchisee relative performance. Design/methodology/approach A survey answered by 226 franchisees in France allowed to estimate a structural equations model through partial least squares regression analysis to test the hypothesised relations between autonomy, affective commitment, innovativeness and performance. Findings According to the authors’ findings, …
The role of sense of community in harnessing the wisdom of crowds and creating collaborative knowledge during the COVID-19 pandemic
2021
Abstract This study investigates the role of sense of community in harnessing the wisdom of the crowd and creating collaborative knowledge during the COVID-19 pandemic. It also explores the impact of collaborative knowledge creation on the perceived value of social media crowdsourcing in such crises. PLS-SEM was used to analyze the data and test the research model. The results show that sense of community has a significant role in harnessing the wisdom of the crowd and creating collaborative knowledge. The results confirm a significant impact of sense of community, the wisdom of the crowd, and collaborative knowledge creation on the perceived value of social media crowdsourcing in respondin…
The Value of Stakeholder Mapping to Enhance Co-Creation in Citizen Science Initiatives
2019
This report aims to enhance our understanding of stakeholder mapping for co-created citizen science initiatives. It presents and discusses findings from an international two-day stakeholder mapping workshop with researchers, event organizers, communication experts, and artists realizing citizen science activities. Participants identified examples of co-creation in their work and mapped stakeholders for three co-creation initiatives from the “Doing It Together Science” project. For each case, we provide an overview of the stakeholder groups involved and the lessons derived from identifying actual and potential stakeholders in different phases of each activity and using different ways for map…
Perceived Values in relation to the Olympic Games: development and use of the Olympic Value Scale
2018
Research question: This study is concerned with the perception of values in relation to the Olympic Games. As, to date, there is no scale available that captures such value perceptions, the goal of...
The value trade-off in higher education service: A qualitative intercultural approach to students’ perceptions
2016
Purpose: Higher Education Institutions (HEIs) have become a highly competitive market, where consumers (i.e. students) are highly involved in their choices, and managers need to focus on competitive edges. This paper aims to understand the factors that influence international Master students’ choice behaviour and fulfil student expectations of customer value in HEIs. Design/methodology: With qualitative information (five focus groups) collected from international students (of 12 different nationalities) of several universities in Spain, UK and China, the paper investigates the formation of customer value as a trade-off between benefits and costs. This qualitative approach aims first at asse…