Search results for " hospital"

Customer-based brand equity building

2016

The marketing literature suggested that customers are adding incremental value to a product by its brand, conceptualizing this phenomenon in terms of brand equity. This article is a contribution to this area of study as it provides a new understanding of the process of brand equity building, when approached from the customer point of view. The empirical research is centred on the hospitality industry, more specifically, upscale (i.e. four- and five-star) hotels in Croatia. The data were collected from 475 guests in 24 upscale hotels. The results reveal that image and loyalty exert a direct impact on the overall brand equity, while the influence of trust and affective commitment is mediated…

A Latent Class Analysis of Spanish Travelers’ Mobile Internet Usage in Travel Planning and Execution

2014

A study of 476 Spanish travelers found mixed interest and use for the many travel-related mobile internet services that are involved in planning and executing a trip. The findings indicate that these Spanish respondents can be classified into four segments based on the timing of using mobile apps for over a dozen activities involved in travel planning and execution: Savvies, Planners, Opportunists, and Low-techs. Each segment exhibits distinct patterns of mobile internet services usage. Savvies tend to be heavy mobile device users both before and during their trip, while Planners make heavy use of mobile devices in advance of but not during their trip. The Opportunists show a pattern oppos…

Efficacy of four cleaning solutions for the decontamination of selected cytotoxic drugs on the different surfaces of an automated compounding system

2018

The automated aseptic preparation of ready-to-administer antineoplastic drug solutions with robotic systems reduces the risk of occupational exposure. However, the surfaces in the preparation area of the robot are to be cleaned by wiping with an appropriate cleaning solution. The aim of the study was to evaluate the cleaning efficacy of four cleaning solutions on four surface materials installed in the APOTECAchemo robot. Predefined amounts of cisplatin (Cis), 5-fluorouracil (5-FU), and cyclophosphamide (CP) were intentionally spread on test plates made of stainless steel, aluminium, polyoxymethylene, and polycarbonate just as installed in the robotic system APOTECAchemo. After drying, the …

How can mega events and ecological orientation improve city brand attitudes?

2014

Purpose – The purpose of this study is to examine to what extent emotional experiences lived in mega-events and ecological orientation of citizens could act as direct antecedents of city brand attitude improvements. In addition, it addresses the effect in terms of a perceived quality of life that a city brand consolidation would be able to bring the citizens of a particular place. Cities must manage and administer their geographical territories as if they were brands, seeking to increase the benefits to society. Design/methodology/approach – An empirical study was performed by collecting information from 398 residents of Aguascalientes (Mexico) during the National Fair of San Marcos in 201…

Maids and housekeepers at luxury hotels: life stories in hotels of Buenos Aires, Argentina

2021

The tourism industry evinces a high turnover of staff which needs further hard training and organisation. Broadly speaking, the service quality seems to be directly proportional to excessive working hours, which are accompanied by less-paid wages and hard working conditions. This paper interrogates furtherly on the (real) motivations of maid and housekeepers who are professionally educated to serve high purchasing power tourists. The research focuses on the needs, socio-economic background of maid and housekeepers as well as the pro and cons of their daily tasks. Based on the life story and story-telling and as the main method of study, we conduct exploratory research -sampled by 8 in-depth…

Relational content of travel and tourism websites

2006

Developments in information technologies are having a far-reaching impact on the travel and tourism industry. This paper analyses the use of the internet as a relational tool for travel and tourism companies providing air travel and rent-a-car services. The empirical research results show the role the internet plays in increasing sales and how companies use different relational tools to gain consumer trust and commitment.

Comment on "Factors Associated with Potentially Inappropriate Transfer to the Emergency Department Among Nursing Home Residents".

2021

The drivers of customer satisfaction in the hospitality industry: applying the Kano model to Sicilian hotels

2013

Starting from the assessment that hotels need to embrace a managerial approach oriented towards customer satisfaction, we adopt the Kano model to identify the relevant drivers of satisfaction of hotels guest in the main cities of Sicily, Italy. This study analyzes the customer satisfaction requirements for Sicilian hotels in order to suggest and weigh a set of key attributes that hotel managers need to consider in order to create an attractive offer. We base our analysis on the qualitative data collected through 600 questionnaires submitted to hotel guests of twenty Sicilian three-star hotels located in city downtowns, in different provinces and locations.

Negative online reviews and webcare strategies in social media: effects on hotel attitude and booking intentions

2018

The purpose of this research is to examine the effects of different webcare strategies (defensive, accommodative, no action) across two different types of social media (TripAdvisor and Twitter) on hotel attitude and booking intentions. The results of an experimental design show that negative electronic word-of-mouth (NWOM) has a negative effect on attitudes and booking intention. Moreover, the benefits derived from the type of response vary depending on the social media type in which NWOM appears. The findings also suggest that no response is worse than either defensive or accommodative responses.

Factors influencing the adoption postponement of mobile payment services in the hospitality sector during a pandemic

2021

Abstract In the post-COVID-19 era, the hospitality sector may witness a wider use of mobile payment services (MPS) not requiring physical contact. But consumers may postpone adoption of MPS in wait for a more attractive iteration. Given consumers' reluctance to adapt to such services, an investigation into MPS adoption postponement and the factors contributing to it is thus needed. Our research model extends the innovation resistance theory by including two behavioral measures (privacy concerns and visibility) and examining how security concerns moderate the associations between them. We analyzed data from 308 respondents who had previously purchased accommodation and transportation service…