Search results for " market"
showing 10 items of 2859 documents
Efectos de las consultas boca a boca en redes sociales en la compra de cosméticos en Ecuador.
2022
Las redes sociales han reestructurado el paradigma de la comunicación en el marketing. Investigaciones recientes demuestran que la conducta de consultar reseñas está adquiriendo un rol fundamental en la decisión de compra de los consumidores. En este contexto, el presente estudio desarrolló un marco de investigación para determinar la cadena de relación entre influencia social, credibilidad percibida del boca a boca, adopción del boca a boca e intención de compra aplicada a la industria cosmética del Ecuador. A través de una muestra de 406 consumidores y la aplicación del método de análisis de ecuaciones estructurales, los resultados evidencian el vínculo existente entre las variables plant…
O Brasil na rota das migrações internacionais qualificadas espanholas no século XXI
2018
In order to understand recent migration, it is crucial to analyze the migratory modalities such as skilled international migration to Brazil, especially considering the ongoing transnational economic processes and their effects on the corresponding societies. Therefore, this article seeks to understand how the migratory dynamics of highly skilled Spanish professionals to the country are established taking into account the theoretical contribution of the circulation of brains and the category of knowledge workers. For this purpose, information from Brazilian?s Ministry of Labor is used on labor authorizations, financial contributions and insertion in the formal market in Spain; as well as da…
L’innovation-valeur comme dynamique stratégique. Le cas du Pentathlon Moderne
2018
Cette recherche s’intéresse à l’existence d’une dynamique d’innovations stratégiques. Elle est étudiée au travers de l’innovation-valeur (Kim et Mauborgne, 2005) dans le cas de la fédération internationale de pentathlon moderne (UIPM). Cette instance doit innover pour assurer sa survie face à ses principales parties prenantes, le Comité International Olympique (CIO) et ses clients, les pratiquants. L’étude de cas permettra de tester l’existence d’une dynamique d’innovations stratégiques.
Proposal of a Modelling of the Innovation Process in an International Manufacturing Company
2017
Nowadays, to cope with the competition, and to ensure the durability of their activities, companies have to be able to innovate. Manufacturing companies operating in a B2B market often perceive innovation as a technological result. However, innovation is often more characterized as a process. The needs of the users, and not only the technology, can achieve innovation. In this context, our paper intends to determine how to involve better the users in the innovation process of an international manufacturing company, which is, according to us, representative of the current manufacturing companies. The aim of our research paper is to help manufacturing companies to manage innovation led by user…
New Challenges of Economic and Business Development – 2017: Digital Economy : Abstracts of Reports (9th International Scientific Conference; May 18-2…
2017
New Challenges of Economic and Business Development – 2017: Digital Economy : PROCEEDINGS ( (9th International Scientific Conference; 18-20/05/2017, …
2017
Institutional logics and social enterprises: Entry mode choices of foreign hospitals in China
2020
When social enterprises, being defined by their social mission and profitability, internationalize, they need to\ud respond to institutional logics in the host country. By juxtaposing institutional logic and entry mode choice\ud literature, this paper shows how social enterprises accommodate different institutional logics when they enter\ud foreign markets. We collected data on Chinese healthcare reform, governmental policies and their changes, and\ud conducted 36 in-depth interviews and three expert group meetings. By analyzing five non-Chinese hospitals\ud entering China, we show how social enterprises, as hybrid organizations, respond to governmental, commercial,\ud and social institutio…
Integrated marketing communications in high-quality hotels of central and southern Dalmatia - A study from the perspective of managers and guests
2012
Although the implementation of Integrated Marketing Communications (IMC) has been studied in different contexts and countries all over the world, further contributions are needed to consolidate the concept. Little research has been done on the integration of marketing communications in tourism-related sectors. Moreover, previous studies have focused mainly on managers’ opinions while overlooking consumers’ perceptions of IMC. The purpose of this research is to study in greater detail the IMC concept in the tourism sector, specifically in the hotels of Central and Southern Dalmatia, from a double perspective: managers-guests. Therefore, managers of 15 high-quality hotels and 118 guests were …
Integrirana marketinška komunikacija u visoko kategoriziranim hotelima Dalmacije: istraživanje iz perspektive menadžera i gostiju
2012
Although the implementation of Integrated Marketing Communications (IMC) has been studied in different contexts and countries all over the world, further contributions are needed to consolidate the concept. Little research has been done on the integration of marketing communications in tourism-related sectors. Moreover, previous studies have focused mainly on managers’ opinions while overlooking consumers’ perceptions of IMC. The purpose of this research is to study in greater detail the IMC concept in the tourism sector, specifically in the hotels of Central and Southern Dalmatia, from a double perspective: managers-guests. Therefore, managers of 15 high-quality hotels and 118 guests were …