Search results for " market"
showing 10 items of 2859 documents
How emotional response mediates servicescape impact on post consumption outcomes: An application to opera events
2020
Abstract The purpose of this study is to examine how emotions mediate the impact of a holistic servicescape -physical and social- on post-consumption outcomes in the performing arts. Partial Least Square (PLS) was conducted to test the mediation hypothesized relationships on a sample of 867 opera goers. The proposed research model was largely supported by the evidence, and the mediating role of emotions was confirmed. Servicescape influences direct and indirectly attendees' post consumption in opera given that emotions play a partial mediating role which is greater in the case of positive emotions. Based on the results, this study offers specific theoretical and managerial implications conc…
Terrorism and Tourism: two sides of the same coin
2018
The present short essay brings the problem of terrorism into the foreground. Basically, terrorism not only was catalogued as the major threat for Western civilization but also for tourism and hospitality industries. We hold the thesis that far from being affected by, tourism and terrorism share the same origin, the same point of convergence, which dates back towards nineteen century and the unification and formation of the first worker unions. Though polemic, our argumentation is based on the historical facts and evidence left by the action of first anarchists in the US. The same benefits prompted by anarchosyndicalists who by an extreme violence shocked the government, were the background …
CONCEPTUAL MODEL IN INTEGRATED MARKETING COMMUNICATION
2018
Integrated marketing communications are developing, with IMC approaches to communication with consumers seeing further enhancements in the scientific literature. However, in order to reach the marketing targets, a variety of IMC tools may be used in combination when implementing marketing activities. Despite each IMC tool in itself being highly distinctive, they all depend on each other in the creation of product consumption value and the enhancement of economic, communicational and social benefits. Purpose of the paper: The goal of the research is to assess the integrated marketing communications used in the marketing strategy of Latvian food retail chains. Methodology/methods: The followi…
Geographical cues: evidences from New and Old World countries' wine consumers
2020
PurposeThis systematic review aims to investigate how geographical cues affect wine consumers' behaviors, with reference to the New and Old Worlds, and accordingly, how are recent consumption patterns and new consumer profiles modifying roles of geographical cues?Design/methodology/approachThis work employed a systematic literature review methodology on the extant literature published from 2009 to 2019.FindingsResults, summarized in a conceptual framework, emphasize five thematic areas on how geographical cues should be considered for future research and for new marketing strategies to capture consumers of New and Old World wines. Consumers' wine knowledge, socio-ethno-demographic factors, …
Examining the Performance of Brand-Extended Thematic-Content : The Divergent Impact of Avid- and Skim-Reader Groups
2017
Today, the reading online content is a daily habit for many users. In an online environment, users encounter brands, who hope to attract visitors to their online spheres of influence through brand-extended thematic-content. The purpose of this study is to investigate this phenomenon and assess its impact on both the readers of the content and the brands. To do this, we use structural equation modeling to analyze data from two groups, skim readers and avid readers, who vary in terms of the behaviors they invest in the reading of brand-extended thematic-content. The findings reveal that brand-extended thematic-content affects divergently on the brand attitude formation of these two groups. Sp…
A New Platform for Automatic Bottom-Up Electric Load Aggregation
2017
In this paper, a new virtual framework for load aggregation in the context of the liberalized energy market is proposed. Since aggregation is managed automatically through a dedicated platform, the purchase of energy can be carried out without intermediation as it happens in peer-to-peer energy transaction models. Differently from what was done before, in this new framework, individual customers can join a load aggregation program through the proposed aggregation platform. Through the platform, their features are evaluated and they are clustered according to their reliability and to the width of range of regulation allowed. The simulations show the deployment of an effective clustering and …
Evaluation of the Administrative Phase-Out of Coal Power Plants on the Italian Electricity Market
2020
Although decarbonisation is one of the most important macro-trends of this century, electricity generation from coal power plants is still broadly common. The main goal of this study is to evaluate the impact of a premature coal power plants phase-out on the Italian day-ahead electricity market. For this purpose, two electricity price forecasts, related to different scenarios between 2019 and 2030, and two different hypotheses for the creation of electricity spot price, were compared. The results from the different scenarios show that coal power plants phase-out determines a small variation in electricity price when bid-up is not considered
A Simple Operating Strategy of Small-Scale Battery Energy Storages for Energy Arbitrage under Dynamic Pricing Tariffs
2015
Price arbitrage involves taking advantage of an electricity price difference, storing electricity during low-prices times, and selling it back to the grid during high-prices periods. This strategy can be exploited by customers in presence of dynamic pricing schemes, such as hourly electricity prices, where the customer electricity cost may vary at any hour of day, and power consumption can be managed in a more flexible and economical manner, taking advantage of the price differential. Instead of modifying their energy consumption, customers can install storage systems to reduce their electricity bill, shifting the energy consumption from on-peak to off-peak hours. This paper develops a deta…
A dynamic life-cycle model for the provisioning of software testing services
2014
Information and communications technology (ICT)-enabled international sourcing of software-intensive systems and services (eSourcing) is a powerful strategy for managing businesses more effectively. China is becoming a superpower for eSourcing service provisioning, but most Chinese providers are small- or medium-sized and leverage the mediated eSourcing model, delivering services to foreign ICT clients who interface with end-clients onshore. This model restricts the providers to low-value projects. This paper probes eSourcing of software testing services within the Chinese market because testing is one of the best ICT services small- and medium-sized providers can provide to develop domain …
New High Voltage Interconnections with Islands in the Mediterranean Sea: Malta and Sicily. Analysis of the Effects on Renewable Energy Sources Integr…
2018
The present paper shows the benefits coming from the operation of the recent electrical high voltage (HV) interconnections between Sicily, Malta and mainland Italy. These new interconnections allow zonal prices of electricity considerably lower than in the past, ensuring greater flexibility to the system and a better integration of Renewable Energy Sources (RES). After briefly illustrating the two high-voltage electrical systems (Sicily and Malta), and having provided a description of the interconnection cable with Malta and its protection devices, the authors hypothesized two modes of operation (Sicily-Malta system islanded or interconnected to the rest of Europe). For the first case (isla…