Search results for " marketing"
showing 10 items of 1527 documents
Cruise passengers' behavior at the destination: Investigation using GPS technology
2016
This paper aims at segmenting cruise passengers in order to identify passengers' profiles according to their behavior at destination. Through an integrated use of traditional survey instruments and of GPS technologies, a set of indicators for the analysis of passengers' mobility at destination is proposed. Data collected in the port of Palermo are used in order to investigate space-time activities of cruise passengers at the destination. Monothetic Analysis is used in order to segment passengers according to their behavior at destination, and groups are then compared in terms of socio-demographic characteristics and other variables collected through questionnaire-based survey. Results ident…
“Rationally Local”: Consumer Participation in Alternative Food Chains
2015
Why are consumers increasingly participating in alternative food chains to co-produce and distribute foods with farmers? In this paper, values and food-related lifestyles, as well as transaction costs and socio-demographics, are used to analyze consumer participation in alternative food chains in Italy. Using a simultaneous system of equations, a model with instrumental variables is implemented to measure the relationships between values and food-related lifestyles, and between the latter and participation in an alternative food chain. Our results show that Italian participants in alternative food chains have the profile of rational shoppers who typically look at price and taste criteria. A…
A critical perspective on Integrated Project Delivery (IPD) applied in a Norwegian public hospital project
2020
Does the IPD concept deliver as required and expected, and if not, how can that be explained? This paper is a critical realist inspired methodology based on a combination of the inductive and deductive approaches used in case study research. IPD is based on relational contracting between multiple parties, in this case between the Owner, Contractor, MEP subcontractors and a group of Consulting engineers who share control of the project. At the core of the concept is shared risk and opportunities among the parties in the IPD contract. Our theoretical perspectives are based mainly on the Principal-Agent theory (PA), Transaction Cost theory (TC), and its related incentives. This paper reports o…
E-Government in Marketing a Country: A Strategy for Reducing Transaction Cost of Doing Business in Tanzania
2011
Published version of an article in International Journal of Marketing Studies, 3(4), 2-16. Also available from the publisher at http://dx.doi.org/10.5539/ijms.v3n4p2 There are limited studies examining the role of Investment Promotion Agencies (IPA’s) and their respective marketing techniques used in attracting Foreign Direct Investment (FDI). Using an exploratory case study approach, this article addresses this research gap by exploring the role of e-government as a promotion technique in eliminating barriers to FDI inflows in Tanzania; particularly barriers related to information accessibility and bureaucratic procedures facing foreign investors in acquiring relevant licenses and business…
Enabling Backoff and Eliminating Redundant Idle Period for Medium Access in LTE-U
2017
To address the burgeoning demand for mobile data, 3GPP is actively studying the capability of operating LTE in the unlicensed band, referred to as LTE-U. One of the main challenges of this approach is to maintain better coexistence between WiFi and LTE-U devices. To enable the coexistence, the listen before talk (LBT) principle has been adopted for LTE-U medium access with two flavors of mechanisms, i.e., load based equipment (LBE) and frame based equipment (FBE) access. In this paper, we consider the FBE mechanism and enhance its performance by introducing a backoff procedure for LTE devices. We investigate the original FBE mechanism defined by 3GPP and the enhanced FBE (E- FBE) mechanism fr…
Trend
2012
Articolo inserito nel dossier Anni 80 di Doppiozero sulla nozione di trend nelle scienze umane e nel senso comune del periodo.
Driver Situation Awareness and Perceived Sleepiness during Truck Platoon Driving–Insights from Eye-tracking Data
2021
Truck platoon driving technology uses vehicle-to-vehicle communication to allow one truck to follow another in an automated fashion. The first vehicle is operated manually, the second vehicle is dr...
Ranking world tourist destinations with a composite indicator of competitiveness: To weigh or not to weigh?
2019
Abstract This paper contributes a weighted composite indicator of competitiveness for 136 world tourist destinations. To that end, Data Envelopment Analysis and Multi-Criteria-Decision-Making techniques are used with raw indicators from the 2017 edition of the Travel & Tourism Competitiveness Report of the World Economic Forum (WEF). An outstanding feature of our approach is that weights are endogenously generated. Furthermore, the role played by several variables in tourism competitiveness is assessed using truncated regression and bootstrapping. The ranking of world tourist destinations produced by our weighted composite indicator of competitiveness is, however, fairly similar to that der…
A cultural comparison study of smartphone adoption in Uzbekistan, South Korea and Turkey
2017
Smartphone popularity is increasing due to the technological advances that mean manufacturers can make more sophisticated devices, and telecommunication companies can provide better connections. Gartner reported that 403 million smartphones were sold in the fourth quarter of 2015, a 9.7% increase over the same period in 2014. It is a common perception that users tend to utilise advanced technology to increase productivity. However, there are studies indicating quite opposite or alternatively slow rates of adoption. To avoid this, companies invest in studying consumer behaviour. The purpose of the study is to examine the effects of drivers and cultural differences on smartphone acceptance in…
Airline Loyalty Determinants among Business Travelers: Empirical Evidence from Croatia
2017
AbstractAirline passenger loyalty has been the subject of several studies set within a general travel context. These studies have helped understanding the influence of variables like brand equity, airline service levels, customer commitment, but also price in tying a passenger to a particular airline. Despite the great economic importance of the business traveler market, no study has, however, so far, exclusively focused on this traveler segment and tried to investigate drivers of repurchase intentions and loyalty of this specific traveler type. This study aims to address this research gap. The findings reveal that business passenger loyalty is far stronger driven by emotional than rational…