Search results for " marketing"
showing 10 items of 1527 documents
Expert views on current and future use of social media among crisis and emergency management organizations: Incentives and barriers
2016
Organizational social entrepreneurship: scale development and validation
2019
PurposeSocial entrepreneurship has become a growing field of research interest. Yet, past research has been held back by the lack of a rigorous measurement instrument. Rather than defining social entrepreneurship as an organizational form that a venture does or does not have, this paper agrees with Dees and Anderson (2006) that the construct is better thought of as a set of practices, processes and behaviors that organizations can engage in to a higher or a lesser degree. In other words, the construct is a set of behaviors that any organization can engage in. The purpose of the paper is to develop scale items to measure the construct of organizational social entrepreneurship (OSE).Design/me…
Objectives and Challenges in Finnish Software Companies 2018 - Interview of 99 Finnish Software Development Firms
2019
The business domain of software development growth increasingly during 2018 and while software companies in Finland are taking benefit of this momentum, they are facing multiple internal and external challenges. We constructed annual software business survey for 99 enterprise to micro-size software companies in Finland. Based on our survey, software development firms aim at growing rather than improving efficiency or changing focus. The focus remains on strengthening the current business instead of aligning it with the market transition, although the lack of competence and resources is remarkable. This poster paper gives a prompt overview of the Finnish software business domain and how soft…
Language in globalised interactive business: adaptation vs. standardisation
2017
We investigate language-related choices made in online firms characterised as 'interactive' and having multiple and varying audiences, in both consumer and business marketing environments. Online language choices and their relatedness with firm strategic and tactical behaviour have little received scrutiny. Using survey data, we investigate the role language plays in online firms. We scrutinise whether or not firms significantly adapt to their targeted markets through language and how such adaptive or standardising behaviour relates with firm internationalisation level, and furthermore, if this behaviour relates with how firms interact with their environment. When studying how firms interac…
Place Marketing and Management: A Complex Adaptive Systems View. The Strategic Planning of the City of Avellino, Italy
2016
The objective of this work is to contribute to place management and marketing studies by looking at the territory, as a complex adaptive system aiming to reach a dynamic equilibrium—a steady state. According to this approach, the territorial system emerges as a result of its capacity, its social actors and governance, and the analysis, creation and maintenance of relationships—the dynamics—between the territory components, both tangible and intangible ones, and its many and varied stakeholders. These relational dynamics produce continuous and reciprocal adaptive behaviours among social actors who determine, influence, and adapt the vision of the territory. Through an interdisciplinary appro…
The knowledge spillover effect of crowdfunding
2020
Knowledge exerts a positive indirect effect on the external environment. However, not all innovations are transferred to companies and society to allow such an effect to occur. Given the existence ...
Complexity as a Driver of Media Choice: A Comparative Study of Domestic and International Teams
2019
International dispersed (virtual) teams are becoming increasingly prevalent in complex international business environments, and their ability to handle internal communication is critical to their performance. Modern information and communication technology offer a variety of media to support team communication. Nonetheless, research is trailing behind practice and offers no established framework to explain media use in contemporary teams. Here, we seek to address this void. In a comparative study of domestic and international teams’ choice of media, we extend media-richness theory by focusing on the construct of complexity. Using structural equation modelling and multigroup analysis to ass…
Introduction to the Digital and ICT Enabled Services Minitrack
2016
Governance Considerations for Seeker–Solver Relationships: A Knowledge-Based Perspective in Crowdsourcing for Innovation Contests
2019
The need to solve innovation problems and insource knowledge has led to an increasing number of organizations engaging in crowdsourcing activities and subsequently establishing working relationships with winning solution providers. Using a knowledge‐based view and the problem‐solving perspective, we develop a theoretical framework suggesting how specific innovation problem attributes (i.e. the decomposability, formulation and search space of the problem) influence the governance decision (unilateral vs. bilateral) of seekers to manage the relationship with winning solvers. We empirically analyse the framework using 582 challenges broadcast on the NineSigma crowdsourcing platform. Our result…
Successful entrepreneurial learning: success factors of adaptive governance of the commons
2019
Drawing on the literature, this paper examines a set of criteria for successful adaptive governance of the commons from an entrepreneurial perspective. These criteria or success factors are definit...