Search results for " website"

Anglicisms in Tourism Language Corpora 2.0

2015

Abstract The world of tourism has evolved in recent times because of the impact of the Internet. Tourism enterprises have expanded their commercial point of view and have found a faster way to reach clients through increased tourism advertising on the Web. Along with this increase in advertising are the opportunities to study the lexicon of tourism. One of the main points in this lexicon is the use of foreign words, especially the use of Anglicisms due to English's status as a universal language in these contexts. In this article, we will study the Anglicisms in Spanish tourism from these points of view: • why these words are used; • in what context they are used; • if we use original forei…

Preferencias implícitas de una muestra española: una técnica novedosa para determinar preferencias raciales

2015

Las preferencias raciales expresadas explícitamente pueden carecer de información que sea completa en su contenido, ya sea porque las personas prefieren no expresar sus actitudes per se o tal vez porque no estén al tanto de ellas. El Implicit Association Test (IAT), desarrollado por Greenwald, Banaji y Nosek, evalúa las preferencias implícitas de las personas a través de una plataforma de internet. Demuestra que cuando una persona expresa una preferencia en particular, es posible que no conciba que esa actitud tenga un componente inconsciente y que pueda modificarla. Se obtuvieron 235 sujetos que respondieron a la prueba de preferencia implícita de raza (negra y blanca), a través del portal…

The competitive development of flowers and ornamental firms through the use of web-marketing strategies: a survey in the convergence objective region…

2011

Siti Web Museali: Identità Perdute. Appunti per una “storia” del progetto web museale nei primi anni 2000

2021

This discussion tries to investigate the theme of the "web amnesia" in relation to the website project of cultural institutions. More precisely, the reflection is inspired by a "rereading" of a research experience gained within the University of Palermo through the drafting of a doctoral thesis entitled "The web for culture. From digital identity to the design of online services” which had as its objective the mapping of the websites of museums or cultural institutions in relation to quality criteria, operational indications, design guidelines and, in general, to all the issues of the sectoral scientific debate of the early 2000s. Today, thanks to this possible reinterpretation, this resear…

La migrazione nei discorsi online di alcuni partiti italiani

2017

Cosa scrivono online partiti e leader sul tema migrazione? Il contributo presenta una sintesi dei risultati di una ricerca esplorativa realizzata sui siti ufficiali di alcuni partiti italiani (Partito Democratico, Forza Italia, Lega Nord e Movimento 5 Stelle) e sulle pagine Facebook dei loro leader, mostrando le diverse modalità di costruzione della issue e le varie cornici interpretative utilizzate. What do political parties and leaders write online on migration? This paper present a summary of the results of an exploratory research carried out on the official sites of some Italian parties (Partito Democratico, Forza Italia, Lega Nord and Movimento 5 Stelle) and on their Facebook page of t…

Representation of the Student-Centred Learning Approach on University Website

2017

The topicality of the change of the educational paradigms in the national and global context forms a necessity and challenge for the higher education system to undergo the dynamic change in moving towards more individualised education process. The student-centred learning (SCL) approach as a topical form of implementation of the educational process conforms to the needs of contemporary society and as such advances growth at both individual as well as institutional level. The University website provides an insight into the implementation of the educational process by representing the mindset, values, and positions of individuals at the University. The aim of the research is to evaluate the r…

Bilingual corporate websites - from translation to transcreation?

2013

Published version of an article in the journal: Journal of Specialised Translation. Also available from the publisher at: http://www.jostrans.org/issue20/art_rike.pdf Open Access As an increasing number of companies see the world as their marketplace, bilingual and/or multilingual websites are becoming increasingly common, and the demand for translations in this domain is growing. Corporate websites are multimodal, and verbal messages, images, layout and sometimes animations and sound interact to create the rhetoric on the site. With web texts being instantly available to readers anywhere, the translator’s role as a cultural mediator attains a special significance as the texts may be access…

Tiešsaistes mārketinga pielietojums viesnīcā "NEIBURGS"

2017

Bakalaura darbs “Tiešsaistes mārketinga pielietojums viesnīcā Neiburgs” izstrādāts, lai parādītu, ka sekmīgai viesnīcas darbībai, tiešsaistes mārketings mūsdienās ir neatņemama sastāvdaļa. Tiešsaistes mārketings pašreiz ir vadošais mārketings jebkurā no nozarēm, bet jo īpaši – tūrismā. Sīvā viesnīcu konkurence Latvijā un tirgus globalizācija saasina konkurenci un, lai izvirzītos vadošajās pozīcijās, viesnīcai jāizmanto visi tiešsaistes mārketinga instrumenti, pretējā gadījumā, līdera pozīcijas tirgū noturēt ir ļoti grūti. Bakalaura darbā ir pētīta tiešsaistes mārketinga nozīme viesnīcas biznesā, kā tā palielina viesnīcas apgrozījumu, kā piesaista jaunus klientus un, kā palīdz konkurēt globā…

L’amour aux temps d’Internet : raison et émotion dans la recherche de partenaire en ligne des Chiliens

2017

This study analyzes the pages of online dating, more specifically, the interpretation that Chilean surfers perform these virtual spaces; interactions that occur within these web portals; and the sense that national users associate with their interactions. To answer these objectives not only a number of methods of collection and analysis of information is used, but in turn, the data generated is inserted in a wide theoretical discussion about love and relationships. Thus, in the first part of this work, the imagery of love is analyzed from its main myths and stories. Subsequently the historical and sociological constitution of relationships is analyzed. Epistemological, methodological and et…

Website quality and internal business factors: An empirical investigation in the Italian wine industry

2016

Purpose The purpose of this paper is dual. The first is to assess the quality of websites of Italian wineries, using the Web Assessment Index (WAI), and compare e-commerce and e-marketing websites. The second is to verify the existence of a relationship between the website quality and business revenue, on one hand, and the characteristics of managers, on the other. Design/methodology/approach A two-step survey was carried out to respond to the aims of the study. First, a sample of wineries was contacted to capture information on both the wineries and managerial characteristics. On the basis of the observed data, a second step of the analysis was performed taking into consideration 84 winer…