Search results for "AAT"

Employee trust repair: A systematic review of 20 years of empirical research and future research directions

2021

Employee trust, and increasingly its absence, is a critical topic for researchers and practitioners interested in social relations in the context of work and organizing. Employee trust repair is particularly important in the current disrupted work environment, due to unpredictable changes such as the Covid-19 pandemic and the uncertainty those bring to our lives. It is not surprising that employee trust is attracting increasing interest among researchers and practitioners alike. In this article, we systematically review and take stock of the research on trust repair conducted in the past two decades to provide comprehensive insights and future research directions for researchers and manager…

An effectual approach to executing dynamic capabilities under unexpected uncertainty

2022

This study investigates how business-to-business (B2B) firms navigate contexts of unexpected uncertainty. Building on the theories of effectuation and dynamic capabilities, the study develops a model that highlights how effectual decision-making logic is manifested in the activities B2B firms employ to sense and seize new opportunities and threats and transform existing business operations. The qualitative data were collected in two phases (before and after the COVID-19 outbreak) and consisted of 24 interviews with 13 B2B firms. The findings demonstrate a strong reliance on managers' effectual decision-making in situations of unexpected uncertainty and provide a set of key activities that h…

Antecedents to permission based mobile marketing: an initial examination

2009

PurposeThis paper's aim is to develop a conceptual model to examine the influence of four antecedent factors (personal trust, institutional trust, perceived control and experience) on consumers' willingness to participate in permission‐based mobile marketing. The model is to be tested empirically across three European countries and gender.Design/methodology/approachData are collected from surveys of consumers in Finland, Germany and the UK. The partial least squares (PLS) approach is utilised to test the model fit.FindingsThe main factor affecting the consumers' decision to participate in mobile marketing is institutional trust, which is a significant factor in all three countries and acros…

Advancing value-based selling research in B2B markets : A theoretical toolbox and research agenda

2023

Value-based selling (VBS) has become an increasingly important selling practice in contemporary business-to-business (B2B) markets, but currently most VBS studies are limited to exploratory and descriptive case studies. Therefore, the purpose of this paper is to develop a theoretical toolbox that provides a foundation for more theory-driven research on VBS and thereby advances both the theoretical and managerial understanding of VBS. Specifically, we consider equity theory, framing theory, mental accounting, social exchange theory, signaling theory, agency theory, game theory, and institutional theory in terms of their implications for VBS. We provide a brief overview of each theory and its…

Maturity in Leaps and Bounds : Organisational Listening for Customer Engagement

2023

Much of organisational development occurs during times of crisis when answers and solutions are urgently needed. The research presented in this paper suggests that, during such times, what matters for organisational legitimacy is understanding stakeholders’ changing needs. This paper proposes that organisational listening become a core function for brands and organisations. Building on theories related to organisational listening, social media and stakeholder engagement in digital marketing, this article argues for incorporating mature online listening into the customer engagement in social media (CESM) framework introduced by Santini et al. (2020). In the practise of organisational listeni…

Sponsorointistrategiat, sponsorointikohteiden valinta ja hyödyntäminen

2010

Tutkimuksen tarkoituksena oli selvittää, miten sponsorointi nähdään kohdeorganisaatioissa. Tutkimuskirjallisuuden ja esihaastattelujen perusteella erityisiksi mielenkiinnon kohteiksi nousivat yritysten sponsorointistrategiat, millä perusteilla sponsorointikohteita valitaan ja miten sponsorointia hyödynnetään. Tutkimuksen tavoitteena oli tulosten perusteella löytää yrityksille sponsoroinnin kehittämiskohteita. Aineisto kerättiin haastattelemalla 11 henkilöä kymmenessä erityyppisessä keskisuomalaisessa yrityksessä, jotka harjoittivat sponsorointia. Haastattelut toteutettiin nauhoitettuina puolistrukturoituina teemahaastatteluina, jotka litteroitiin, ja aineisto analysoitiin teemoittelemalla. …

Kalmbergin kartasto R V : List 10

1855

Esineiden internet luo kodistasi älykkään ympäristön

2015

Esineiden internetiä pidetään seuraavana IT-vallankumouksena, koska kyseinen teknologia rakentaa älykkäitä ympäristöjä tuomalla internetyhteyden esineisiin. Yksi tulevaisuuden älykäs ympäristö voi olla kotimme. Tämä kandidaatintutkielma on kirjallisuuskatsaus, jossa selvitetään, mitä kaikkia hyötyjä esineiden internet mahdollistaa kodeissa nyt ja tulevaisuudessa. Tämä tutkielma auttaa ymmärtämään älykkäiden kotien liiketoiminnallisia mahdollisuuksia ja esineiden internetin tuomaa muutosta kodeissa. Tutkielmassa käsitellään esineiden internetin mahdollistamia hyötyjä kodin terveydenhuollon, kodin turvallisuuden, kodin energiatehokkuuden sekä kodin vaivattomuuden ja mukavuuden saroilla. Tutki…

Mass Communications as a Vehicle to Lure Russian Émigrés Homeward

2011

After the millions of wartime displaced citizens had been forcibly returned to the Soviet Union after the Second World War, the Soviet Union inaugurated a new type of campaign in the mid-1950s to get all the remaining Soviet citizens and former émigrés from Sovietoccupied areas to migrate back. In this campaign, the Soviets used all the means of mass communication they were able to produce, especially radio combined with the press and direct contact with people. The campaign was not very successful, at least not among the people it was supposed to lure back: people residing in Europe. However, many people, especially from Latin America, migrated back to the Soviet Union, only to be disappoi…

Phosphites as precursors in atomic layer deposition thin film synthesis

2021

We here demonstrate a new route for deposition of phosphorous based materials by atomic layer deposition (ALD) using the phosphites Me3PO3 or Et3PO3 as precursors. These contain phosphorous in the oxidation state (III) and are open for deposition of reduced phases by ALD. We have investigated their applicability for the synthesis of LiPO and AlPO materials and characterized their growth by means of in situ quartz crystal microbalance. Phosphites are good alternatives to the established phosphate-based synthesis routes as they have high vapor pressure and are compatible with water as a coreactant during deposition. The deposited materials have been characterized using XPS, x-ray fluorescence…