Search results for "HTA"
showing 10 items of 1313 documents
Rehtori koulun arjessa : mikä motivoi, mikä masentaa?
1999
Synergy and social orientation as quality dimensions for the future communication policy
2009
In this paper it is argued, that nowadays synergy as a quality dimension for communication management needs to be balanced with social orientation. The inner-directedness needed for synergy should not lead to a rigid control. It needs to be balanced with outer-directedness in a continuous dialogue for the organization to be able to connect to the multiple stakeholders that are important for its functioning in today’s society. This balance is a value in framing the future communication policy. peerReviewed
CSR Communication in Corporate Social Media : An Empirical Investigation of European Top Companies’ Use of Social Media between 2012 and 2020
2023
Social media (SM) platforms have emerged as an online arena in which people can have conversations both about and with organisations. They have become a place where organisations inform key stakeholders about their corporate governance and responsibility initiatives and address accountability concerns. However, early public relations (PR) research on SM and stakeholder engagement found that many organisations use SM as a way to push content instead of engaging their stakeholders. This chapter presents a two-wave study (2012–2013 and 2019–2020) investigating large European corporations’ use of SM for communicating their corporate social responsibility (CSR). We selected ten highly reputable …
Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences
2018
Muutoksessa tarvitaan dialogia
2016
Ponnisteluiden ja palkkioiden epäsuhta ja ylisitoutuneisuus työpaikan vaihtojen ennustajina kahdeksan vuoden pitkittäistutkimuksessa
2017
Tutkimuksessamme testattiin Siegristin (1996) ponnisteluiden ja palkkioiden epäsuhdan mallin kuvaajien (ponnisteluiden ja palkkioiden epäsuhta, ylisitoutuneisuus) yhteyttä työpaikan vaihtoihin. Kahdeksan vuoden pitkittäistutkimuksen aineisto kerättiin suomalaisten ammattihenkilöiden joukosta tutkimusvuosina 2006 (n = 747), 2008 (n = 422), 2010 (n = 368), 2012 (n = 325) ja 2014 (n = 273). Tutkimuksen alkaessa (2006) osallistujat työskentelivät esimiesasemassa pääosin tekniikan alalla ja heistä suurin osa oli miehiä (85 %). Ponnisteluiden ja palkkioiden epäsuhtaa ja ylisitoutuneisuutta mitattiin 23-osioisella ERI-kyselyllä tutkimusvuosina 2006, 2008, 2010 ja 2012. Toteutuneita työpaikan vaiht…
Environmental rhetoric in Finnish business : environmental values and stakeholder relations in the corporate argumentation of acceptable environmenta…
2009
Technical and strategic orientations have dominated the field of environmental management research as well as corporate practices. Understanding of the power of language, cultural words and human interaction has been missing in environmental management research.This study focuses on understanding rhetoric construction of acceptable environmental management. The research task here is to describe and interpret the rhetoric forms that are used to produce acceptable environmental action in Finnish business, with a special interest on environmental values and stakeholder relations produced in the studied data. I adhere to the school of new rhetoric that suggests that difference between rhetoric …
Look closer to see further : exploring environmental life cycle management, LCM
2006
Product life cycle management, LCM, is an emerging concept describing the efforts to study and develop the environmental efficiency of product life cycles. Its definitions vary and the understanding on its goal and related activities also affect the possible outcomes. The purpose of this study is to explore what is LCM and what are the related activities. The research related to corporate environmental management often relies on realist assumptions and technology-based views. These often fail to grasp the factors related to social interaction, subjective experiences and understanding that may be crucial in advancing environmental considerations in companies, and therefore a phenomenological…