Search results for "M3"

showing 10 items of 175 documents

Crystal structure and computational study of 3,4-dihydroxy-3-hydroxymethyl-9-methyl-6-methylidene-3a, 4,5,6,6a, 9,9a, 9b-octahydroazuleno[4,5-b]furan…

2015

WOS: 000370762300147

crystal structureHOMOLUMOMOPACPM3Crystal structureRing (chemistry)BioinformaticsMedicinal chemistryCentaurea polypodiifoliaCNDOResearch CommunicationsCrystalCNDO/2theoretical investigationchemistry.chemical_compoundFuranGeneral Materials SciencePhysics::Chemical PhysicsHOMO/LUMOQuantitative Biology::Biomoleculescynarinin ACrystallographyHydrogen bondGeneral ChemistryCondensed Matter PhysicschemistryQD901-999
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Las estrategias del comercio especializado

2006

Este trabajo presenta una revisión y actualización de las estrategias empleadas por los minoristas especializados en su lucha competitiva con los minoristas generalistas. En un primer apartado se delimita el concepto de especialista, según la literatura académica, para pasar después a cuantificar su situación en España, en Europa y en Estados Unidos. A continuación se analiza la posición de los especialistas en los diferentes subsectores de actividad, para finalizar con una propuesta de las estrategias llevadas a cabo por los especialistas en España. This paper contains a review and update of the strategies used by specialized retailers to compete with their general counterparts. After defi…

distribución comercial Marketing estratégicodistribución comercialM31marketing estratégicoretailerscomercio tradicionalUNESCO::CIENCIAS ECONÓMICAS::Teoría económica::Otrastiendas de fábrica:CIENCIAS ECONÓMICAS::Teoría económica::Otras [UNESCO]distribución comercial Marketing estratégico; Comercio tradicional; Cadenas especializadas; Grandes superficies especializadas; Tiendas de fábricamarketingcommercial distributionL81grandes superficies especializadascadenas especializadas
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Efectos de las consultas boca a boca en redes sociales en la compra de cosméticos en Ecuador.

2022

Las redes sociales han reestructurado el paradigma de la comunicación en el marketing. Investigaciones recientes demuestran que la conducta de consultar reseñas está adquiriendo un rol fundamental en la decisión de compra de los consumidores. En este contexto, el presente estudio desarrolló un marco de investigación para determinar la cadena de relación entre influencia social, credibilidad percibida del boca a boca, adopción del boca a boca e intención de compra aplicada a la industria cosmética del Ecuador. A través de una muestra de 406 consumidores y la aplicación del método de análisis de ecuaciones estructurales, los resultados evidencian el vínculo existente entre las variables plant…

influencia socialadopción del eWOMStrategy and ManagementConsumidoresPublicidad boca a boca//vocabularies.unesco.org/thesaurus/concept1545 [http]IntentionCosmeticsMercadeo en Internet//id.loc.gov/authorities/subjects/sh85067189 [http]Social mediaSocial influencePreferencias de los consumidoresWord-of-mouth advertising//id.loc.gov/authorities/subjects/sh91001924 [http]AdvertisingManagement of Technology and InnovationConsumidor//vocabularies.unesco.org/thesaurus/concept5657 [http]Influencia socialMarketingCosmeticosintención de compraM31 MarketingConsumer behaviourCredibilidad percibida del eWOMComercio electrónico//id.loc.gov/authorities/subjects/sh85033139 [http]eWOM en redes socialesAdopción del eWOMIntenciónIntención de compraPersuasion (Psychology)//id.loc.gov/authorities/subjects/sh96008434 [http]Internet marketingRelaciones socialesInternet personalitiesEconomics and EconometricsPersuasión (Psicología)Medios socialesElectronic commerceComportamiento del consumidorOnline social networks in businessPublicidad//vocabularies.unesco.org/thesaurus/concept6377 [http]//vocabularies.unesco.org/thesaurus/concept1532 [http]ShoppingRedes de informaciónMercadeo//id.loc.gov/authorities/subjects/sh87006429 [http]Information networksComercializaciónBusiness and International ManagementCompraCompras//id.loc.gov/authorities/subjects/sh85100175 [http]Redes sociales en línea en los negociosCosméticos//id.loc.gov/authorities/subjects/sh85121778 [http]//id.loc.gov/authorities/subjects/sh2015001935 [http]//vocabularies.unesco.org/thesaurus/concept12431 [http]UNESCO::CIENCIAS ECONÓMICAS//id.loc.gov/authorities/subjects/sh95005028 [http]//vocabularies.unesco.org/thesaurus/concept17089 [http]Consumer behavior//id.loc.gov/authorities/subjects/sh2015001634 [http]Purchasingcredibilidad percibida del eWOMConsumers' preferences//id.loc.gov/authorities/subjects/sh85031496 [http]Social relationshipsConsumersInfluenciadoresFinance//id.loc.gov/authorities/subjects/sh94006574 [http]
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ANÁLISIS DE LOS HOTELES DE ALTA CATEGORÍA DE CROACIA DESDE EL ENFOQUE HOTEL-HUÉSPED / ANALYSIS OF HIGH-QUALITY HOTELS OF CROATIA FROM THE HOTEL-GUEST…

2011

Croacia viene experimentando un auge turístico notable en los últimos diez años. Es crucial para su futuro desarrollo saber gestionar el sector hotelero de acuerdo con las nuevas exigencias del mercado. Este trabajo pretende analizar los hoteles de alta categoría de Croacia desde un doble enfoque hotel-huésped, centrándose en una nueva estrategia de marketing denominada Comunicación Integrada de Marketing (CIM), los avances en las Tecnologías de Información y Comunicación (TIC) y la lealtad. Los resultados demuestran el elevado grado de implantación de las TIC y de la CIM y el grado moderado de los programas de lealtad en los hoteles analizados. Además, confirman la influencia de las TIC en…

jel:M10jel:M31Hoteles de alta categoría Croacia Comunicación Integrada de Marketing Tecnologías de Información y Comunicación Lealtad. High-quality hotels Croatia Integrated Marketing Communications Information and Communication Technology Loyalty.Investigaciones Europeas de Dirección y Economía de la Empresa
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Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales

2015

This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first reviews this concept and draws attention to the multidimensionality of the construct, considering the underlying cognitive, emotional, and behavioral dimensions of consumer engagement. Then, it presents the foundation of this concept in relationship marketing and adds support to this proposition. Further, it proposes the construction and psychometric assessment of a 37 scales that examine all three dimensions, based on an international sample of 110 respondents who engage with a brand on a social media network. Based on multiple and succ…

jel:M10jel:M31consumer engagement online marketing social media scale development scale validation relationship marketing multidimensional conceptExpert Journal of Marketing
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Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism

2015

Customer experience is gaining more and more attention from researchers. Particularly in tourism, this experiences may be determined by hedonic or utilitarian factors. However, there are other influences, both exogenous and endogenous, that may impact consumer behaviors in tourism. Thus, in this article, we explore the receptivity of consumers in terms of certain types of influences, exogenous and endogenous, to hedonic and utilitarian factors related to a tourism package. To examine these research questions, we employ exploratory factor analysis, confirmatory factor analysis, and structural equation modelling on a sample of 150 tourists from Europe and North America.

jel:M10marketing influencesjel:M31utilitarian factorslcsh:Marketing. Distribution of productstourismlcsh:HF5410-5417.5hedonic factors utilitarian factors marketing influences tourism consumer behaviorhedonic factorsExpert Journal of Marketing
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Motivators That Intervene in the Decision Making Process in Tourism

2014

Being part of the tourism industries involves many researches and analyses in different periods of time, regarding different segments of consumers. Therefore, it is important to be aware of all the factors and motivators that influence a tourist to purchase a particular tourism services. These complex variables are crucial for the final purchase decision of an offer with emotional value for customers. This paper presents the principals motivators which intervene in the decision making process that should be acknowledged by marketers in order to provide the ideal tourism package.

jel:M21consumer behavior motivators consumer buying behavior influences tourism process decision making processinfluencesjel:M31tourism processlcsh:Marketing. Distribution of productsconsumer buying behaviordecision making processlcsh:HF5410-5417.5consumer behaviormotivatorsExpert Journal of Marketing
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Market Segmentation in the Decision Making Process in Tourism

2014

In this paper, I examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns and habits that are usually decisive in the decision making process regarding tourism services or products. For this research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism services based on specific dimensions of behavior. This research also implied studying the behavior of current and potential customers who purchase travel services depending on several variables for establishing different consumption habits. Thus, to establish a more detailed image of the tourists who participated in this direct and…

jel:M21consumer behavior tourism market segmentation tourist dimensions decision making processjel:M31tourist dimensionsmarket segmentationtourismdecision making processconsumer behaviorlcsh:Businesslcsh:HF5001-6182Expert Journal of Business and Management
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Consumption Habits During the Decision Making Process in Tourism

2014

It is crucial for all organizations that activate in this field to research and understand the way in which consumers make decisions and the factors that motivate and encourage tourists to make different purchases. Also, when analyzing a tourist’s consumer behavior, companies must take into consideration: the needs and patterns of the consumers, consumer preferences and requirements, tourism market segmentation, and motivational factors such as cultural, personal, emotional, status, personal development, physical, etc. In this context, this paper aims to examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns that are usually decisive in the de…

jel:M21habit of purchasetripsjel:M31consumer behavior habit of purchase buyer behavior trips customer satisfaction touristsbuyer behaviorcustomer satisfactiontouristsconsumer behaviorlcsh:Businesslcsh:HF5001-6182Expert Journal of Business and Management
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EVALUATING A CUSTOMER-CENTRIC APPROACH

2007

Customer focus is, at best, only one element of the relationship between a company and its customers. At worst it is a board-room buzzworld, witch makes every board member feel a little more secure. Not unlike the phrase “working towards equal opportunities”, it is showing an awareness of a need but is not addressing the issues. Customer focus must lead to something meaningful, will probably require sacrifices and is just one of the steps necessary to become truly customer-centric. A customer focus puts your customers high on your list of priorities. When you put your customers into the heart of your business, make customers part of the culture, then you to become customer-centric.

jel:M30customer focusservice differentiationlcsh:Businesslcsh:HF5001-6182customer focus service differentiationManagement & Marketing
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