Search results for "Tension"
showing 10 items of 2456 documents
L'impact de la substitution de marques sur l'évaluation et l'intention d'achat du produit.
2008
L'objectif de cet article est de comprendre l'impact de la substitution de marques sur l'évaluation et l'intention d'achat du produit. À cette fin, les différents types de substitutions de marques sont présentés. Puis, à partir des travaux relatifs à l'extension de marque et au co-marquage, des variables susceptibles d'expliquer l'évolution de l'évaluation et de l'intention d'achat d'un produit qui a changé de nom de marque sont proposées. L'étude empirique met en évidence que cinq variables influencent l'évolution de l'évaluation et de l'intention d'achat du produit qui a changé de nom de marque: (1) la similarité entre la marque de substitution et la marque initiale, (2) la cohérence per…
Theory of mercury intrusion in a distribution of unconnected wedge-shaped slits
2004
Effective mercury intrusion in a wedge-shaped slit is gradual, the intruded depth increasing with applied pressure. The Washburn equation must be modified accordingly. It relates the distance, e, separating the three-phase contact lines on the wedge faces to the hydrostatic pressure, P, wedge half-opening angle alpha, mercury surface tension gamma, and contact angle theta: e=(-2gamma/P)cos(theta-alpha) if theta-alpha>pi2. The equations relating the volume of mercury in a single slit to hydrostatic pressure are established. The total volume of mercury V(Hg)(tot)(E(0),e) intruded in a set of unconnected isomorphous slits (same alpha value) with opening width, E, distributed over interval [E(0…
Oxidative Stress, Inflammation and Endothelial Biomarkers in Arterial Hypertension
2008
Social representations and brand positioning in the sporting goods market
2013
Abstract This paper examines the use of social representations as a strategic tool to understand better and measure how consumers arrive at their identification of brand positioning (legitimacy and differentiation) in the brand's market. By considering the market as co-produced by brands and consumers (‘B&C approach’), this study classifies free-word associations connected to the brands into units of meanings, which constitute the core of a brand's market. We applied this tool to the four main brands in the French sporting goods market (i.e., Nike, Adidas, Reebok and Puma). Results show that the differentiation of brand positioning depends on legitimate elements of the market, such as adver…
Event‐brand transfer in an entertainment service: experiential marketing
2013
PurposeOne of the channels a brand can use to create experiences is events. The brand promoting the event and its sponsors can obtain various benefits in the form of brand image, personality and notoriety. The main aim of this research is to evaluate the effects that experiencing an event has on experience with the promoting brand.Design/methodology/approachThe study analysed the musical event MTV Winter Festival 2010, considering the opinion of 127 attendees to discover the impact of experiencing the MTV entertainment television channel event in three areas: improved brand experience, improved brand personality and increased brand reputation. EQS was used to test the proposed model.Finding…
Tensions in Online Communities: The Case of a Mass Size eParticipation Initiative
2017
Part 4: Critical Reflections; International audience; While Online Communities (OCs) are increasingly used to involve people in organizations and societies, few studies focus on how OC influence political decision making within eParticipation initiatives. This issue is explored through an interpretive case-study of the Italian Five Star Movement (M5S), a mass-size eParticipation political initiative recently founded by private citizens. The use of OCs is a common strategy to involve groups of people to easily connect on-line, cooperating on common and shared interests. We here focus on understanding the internal and external forces influencing on the OCs, to better understand how to manage …
Cosmetics Brand Equity Formation in Awareness of Latvian Consumer
2021
Creation of strong brand and increment of brand’s equity in the market is main goal of business. Usage of brand equity concept allows brand owners to sell branded products at higher price, gain greater market share, better promote products in the market, penetrate in market more easily, acquire more loyal consumers, improve effectiveness of marketing communications and enlarge product lines more successfully. Therefore for last 20 years brand’s equity conception, that consists from financial and consumer perceived brand’s equity, has become increasingly actual. It is also important task for brands in Latvian cosmetics market, because market itself is strongly saturated, highly competitive, …
Helical Shift Mechanics of Rubber V-Belt Variators
2011
A very common configuration of V-belt variators for motorcycles considers the correction of the belt tensioning depending on the resistant torque by means of suitable helical-shaped tracks allowing the driven half-pulleys to close/open. The theoretical model for belt-pulley coupling is rather complex for this configuration, where one half-pulley may run in advance and the other one behind with respect to the belt, and requires the repeated numerical solution of a strongly nonlinear differential system by a sort of shooting technique, until all the operating conditions are fulfilled (angular contact extent, torque, and axial force). After solving the full equations, the present study develop…