Search results for "employer brand"
showing 10 items of 20 documents
Does CSR Enhance Employer Attractiveness? The Role of Millennial Job Seekers' Attitudes
2017
Corporate social responsibility (CSR) has become increasingly important in labor market communication. To express organizational identity, reinforcing commitment to sustainable development and stakeholder engagement, organizations report their CSR activities. The impact of a company's employer branding (EB) strategy depends on how information recipients interpret corporate messages. Therefore, we assume that job seekers may show diverse attitudes toward CSR. The extant literature has hardly explored the interplay between CSR, EB, and job seekers' attitudes, so we identify a relevant research gap to be tackled. The aim of this paper is to examine how millennial job seekers' attitudes toward …
Employer Branding Training Development for Public Organisations
2021
In the condition of demographic issues in Europe and competition for specialist between public and private sector on the labour market public organisations’ as employers’ image is an important aspect of development. The research aim is to identify principles of Employer Branding (EB) and ways public organisations can organize and develop employees’ education on this topic. There are EB activities examined in ten socially responsible (SR) organisations from public sector in Latvia. Authors prepare theoretical bases for the research analysing scientific literature to explain the main point of the approaches framework and define the main terms in depth implementing qualitative and quantitative…
Employer branding peculiarities from a generational perspective: case of Baltic states
2021
Companies have currently acknowledged that it does matter, how current and potential employees see them. Several companies see that they can develop their competitive advantage by creating and sustaining an attractive image of the company. It takes more than beautiful promises, future illusions and lovely pictures of the company – it has to be a culture based on certain values, which are attractive for the potential and current employees. It certainly is especially important for companies, who are operating in fields, where there is a lack of high skilled workers and where headhunting is inevitable. In the existing literature most of the researches are about attracting employees. However, b…
Linking employer branding orientation and firm performance: Testing a dual mediation route of recruitment efficiency and positive affective climate
2019
Faced with competitive labor markets, firms increasingly use employer branding to build a qualified workforce and engage their employees. However, our understanding of the impact of employer branding orientation on firm performance and the theoretical firm‐level mechanisms underlying this potential impact is very limited. To address this gap, we integrate brand marketing theory with human resource management (HRM) research to develop a model explicating how employer branding orientation is linked to firm performance through a dual route by enhancing both recruitment efficiency (i.e., external route: applicants) and positive affective climate (i.e., internal route: incumbent employees). The …
Employer Brand Role in HR Recruitment and Selection
2015
Abstract This paper’s research focuses on employer brand (EB) development as a solution for public sector organizations to attract the young specialists of Latvia. The author uses monographic research method, selection, comparison, induction and statistical data interpretation to explore the situation and potential outcomes of the proposed approach to Human Resource Recruitment and Selection. The research results show that public organizations in Latvia still need to improve their positioning on labour market and work harder on their EB.
Hybrid Work: Gen Z Expectations and Internal Employer Branding Implications
2022
Gen Z – also known as ‘Generation Z’ or ‘iGeneration’ born between 1997 and 2009 – has been hit the hardest by the pandemic and remote work. Whilst the global workforce will include nearly 27% of Gen Z by 2025, it appears essential to address their needs and preferences. This chapter provides new Gen Z white-collar workers’ insights hitherto scarce in research – comparably to those of Gen Z students – to help understand how to motivate, engage, and develop them. In particular, Gen Z's values and expectations for hybrid work emerge from 15 qualitative online interviews leveraged to advance recommendations to enhance internal employer branding – that is branding intended for the organisation’…
An empirical assessment of employer branding as a form of sport event sponsorship
2019
Purpose. The purpose of this paper is to expand and test Backhaus and Tikoo’s (2004) employer branding (EB) conceptual framework from the perspective of internal EB in a sport event sponsorship context. Design/methodology/approach. This study developed a set of hypotheses, which were tested in the context of a business-to-business multinational organization’s sport event sponsorship project. Empirical data were collected from 716 employees of the case company after the sponsorship project was complete. Findings. The results support all the hypotheses and reveal that a sport event sponsorship project can act as a means to achieving EB goals in the investigated context. Research limitations/i…
Employer brand management: methodological aspects
2021
У статті обгрунтовано необхідність залучення зовнішніх ресурсів для управління брендом роботодавця. У роботі авторами було схематизовано процес прийняття рішення щодо обгрунтованого вибору компаній аутсорсерів. При цьому сформовано систему критеріїв здійснення такого вибору, що включає як вимоги до компанії-аутсорсера, так і вимоги до майбутнього проекту: рівень вдалих попередніх проектів; рівень задоволеності клієнтів; досвід роботи в Україні; середня вартість послуг аутсорсингової компанії з розробки проекту; термін розробки проекту; комплексність розроблених рекомендацій щодо просування бренду роботодавця; термін дії проекту; гнучкість проекту; рівень складності впровадження проекту; сер…
35858_SHRM_Topic 6_Attraction and hiring of human resources
2022
El document forma part dels materials docents programats mitjançant l'ajut del Servei de Política Lingüística de la Universitat de València. Slide set for Topic 6 ("Attraction and hiring of human resources"), as part of the teaching materials of the course/module “Strategic Human Resource Management” (35858), group OR (tuition in English), Grau en Administració i Direcció d'Empreses (ADE), Universitat de València.
Video Recruitment : Online Perspectives and Implications for Employer Branding
2022
Video recruitment—the use of videos at any point in the recruitment process—has surged among organizations as a strategy for hiring talent and operating in their respective fields amid the pandemic. In particular, video interviews have become mainstream at the assessment stage of the recruitment funnel to keep hiring workers in a remote context of work. Among job video interviews, the asynchronous type especially raised interest and concerns online. This chapter offers a novel and essential approach to the study of video interviews through the theoretical exploration of the crossover between HRM, marketing, and information technology, with the goal of uncovering several ways that employer b…