Search results for "social media."

Mediazione e convivenza: cura delle relazioni nel Quartiere Vista Alegre di Castelldefells

2015

L’implementazione del progetto di sviluppo “Piano Quartiere della Città di Castelldefels” – intervento di ristrutturazione urbana e riqualificazione delle aree di edilizia popolare realizzato dal Municipio di Castelldefels (Catalogna) negli anni 2011/13 – è stato accompagnato da un intervento di comunità realizzato dall’impresa sociale Mediacion Y Convivencia, su mandato dello stesso Municipio. Un primo bilancio dell’esperienza mostra come la mediazione sia particolarmente efficace in materia di convivenza. Per trasformare la convivenza in un nuovo scenario favorevole per tutti è indispensabile, infatti, un approccio che trascenda la mera contesa e la stessa risoluzione dei conflitti (spess…

Secrets to design an effective message on Facebook: an application to a touristic destination based on big data analysis

2018

The objective of this research is to identify which are the key variables for designing a message in a social network that can be used by an advertiser to generate Positive/Negative Engagement. The...

Social network brand visibility (SNBV) : Conceptualization and empirical evidence

2018

Social media has become a new way of life that allows for real-time interaction among businesses (B2B) and consumers (P2P/C2C) as well as between business firms and consumers (B2C). Customers are increasingly accessing and using social networking sites (SNS), making it imperative for businesses and organizations to have a presence on these platforms to enhance visibility. The main purpose of this chapter is to provoke an agenda on the study of social network brand visibility (SNBV). We developed and proposed a definition of SNBV and report findings from a preliminary study. We further discuss implications for theory, research, and practice as well as the limitations and options for future r…

When Social Media Doesn’t Determine All: The Topics and Narratives of Latvian Political Parties on Facebook During the 2019 European Parliament Elect…

2020

Over the last decade, the implementation of campaigns by political parties and their candidates on social media platforms has become an integral part of political communication. Political communication studies have long indicated that elections are becoming personalized, with more focus on party leaders or individual candidates. But studies on communication by political parties to understand the identity of parties and their potential in communication with voters remain relevant. The aim of the paper is to analyse the visual election materials of the political parties from Latvia on the social network Facebook during the 2019 European Parliament (EP) election campaign. The research period i…

New Media E-marketing Campaign. Case Study for a Romanian Press Trust

2014

Abstract The impact of new media on the organization of the companies has increased a lot in the recent years. This was achieved either through the implementation of new media tools for the business management, or by opening up to clients or other companies using social media. Attracting new customers and communicate with them by using social media platforms such as Facebook or Twitter that have become a necessity. In this work we have done a case study applied to press trust in Romania. For a period of 2 years will be done a total of 5 marketing campaigns on the social network platform Facebook. In this paper we will present the results of the first three campaigns, the other two still bei…

Expanding the Family Frame: Social Specialists, Mediated Experiences, and Gendered Images of Mobility in Transnational Wedding Videos

2021

This contribution explores the role of wedding videos in shaping transnational social relationships. Examining the production and aesthetic means of these ‘mobile images of mobility’, I show how videographers serve as ritual and social specialists to bring to the fore a fictionalized, imagined place of transnational social relationships. As evidence of ‘memory objects’ for life events, these videos form the basis for mediated experiences in transnational settings, relating those depicted to those engaging in and those watching the videos. They all become part of the social relationships that are inscribed in the video. Yet this imaginary filmic space creates gendered, contested spaces of mo…

Histoedu, social networks and history of education: pedagogical past from a present perspective

2016

This article presents some preliminary results and considerations about a R&D project about the use of ICTs and social media to do research on educational history. The progress achieved regarding the improvement of social and scientific communication, the significance of the learning process and the motivation shown by the academic community, make us point out the need to consolidate what we have been referring to as history of education 2.0. There are many chances available to learn and to build up knowledge in a shared way, and they challenge us to generate network knowledge and to cooperate in order to: spread our research, get to know other approaches to work, share resources and ex…

2020

Abstract Challenge is a key motivation for videogame play. But what kind of challenge types videogames include, and which of them players prefer? This article helps to answer the above questions by developing and validating Videogame Challenge Inventory (CHA), a psychometrically sound measurement for investigating players’ challenge preferences in videogames. Based on a review of literature, we developed a 38-item version of CHA that was included in a social media user survey (N = 813). An exploratory factor analysis (EFA) revealed a latent structure of five challenge types: Physical, Analytical, Socioemotional, Insight, and Foresight. CHA was amended in another EFA with USA-based survey da…

The digital outcry: What incites participation behavior in an online firestorm?

2017

Brands, celebrities, or politicians are increasingly facing enormous online outrages in response to moral misconducts. These online firestorms are characterized by high message volume, indignant tonality, and negative opinion climate. Based on the concept of moral panics, this article analyzes why people join online firestorms. We argue that participation behavior is driven by a moral compass and a desire for social recognition. Results of an experiment and a content analysis of user comments show that a higher number of participants decreases users’ willingness to participate but fosters compliance with the prevalent opinion and tonality of the comments. We also observe that a higher mora…

Does the platform matter? Social media and COVID-19 conspiracy theory beliefs in 17 countries

2021

While the role of social media in the spread of conspiracy theories has received much attention, a key deficit in previous research is the lack of distinction between different types of platforms. This study places the role of social media affordances in facilitating the spread of conspiracy beliefs at the center of its enquiry. We examine the relationship between platform use and conspiracy theory beliefs related to the COVID-19 pandemic. Relying on the concept of technological affordances, we theorize that variation across key features make some platforms more fertile places for conspiracy beliefs than others. Using data from a crossnational dataset based on a two-wave online survey cond…