Search results for "social media."

Genres of communication in activist eParticipation

2012

In this paper, we examine the genres of communication in an activist case in a Norwegian municipality. As genres evolve over time, and the emergence of new genre properties is a sign of a mature technology, we compare the genres used in traditional paper-based media with the genres used in social media, to examine the maturity of social media as a medium for activist eParticipation. We also discuss the usage patterns of traditional vs. social media, and their relation to the public sphere. Our findings indicate that so far, the genres used for activism in social media are very similar to their offline counterparts, with some new genres and genre characteristics emerging. Social media is mov…

Negative online reviews and webcare strategies in social media: effects on hotel attitude and booking intentions

2018

The purpose of this research is to examine the effects of different webcare strategies (defensive, accommodative, no action) across two different types of social media (TripAdvisor and Twitter) on hotel attitude and booking intentions. The results of an experimental design show that negative electronic word-of-mouth (NWOM) has a negative effect on attitudes and booking intention. Moreover, the benefits derived from the type of response vary depending on the social media type in which NWOM appears. The findings also suggest that no response is worse than either defensive or accommodative responses.

Social Media Development, Usage, Challenges, and Opportunities

2014

The Legitimacy of the Media Industry – What do Advertisers Expect?

2013

AbstractAs the media industry is globally affected by changes, we fill a gap that exists in understanding stakeholders’ expectations about the future of media by examining the perceived legitimacy of the media industry through advertisers’ expectations. Expectations contribute to stakeholder assessments and behavior, and unmet expectations may hinder organizational legitimacy. The qualitative study consisted of interviews of the 10 biggest media advertisers in Finland and social media observations. The results show that both traditional and new expectations may pose threats to the legitimacy of media, calling the industry to engage the central stakeholders in future planning and scenarios.

Monitoring the issue arenas of the swine‐flu discussion

2013

PurposeThis paper seeks to describe the changing organizational environment and stakeholder debate currently taking place in various “issue arenas” during a crisis. Organizations today need to find and monitor these arenas before being able to communicate with their stakeholders.Design/methodology/approachCommunications of authorities and discussions by citizens are studied and analyzed in a case study related to the 2009 swine flu or influenza A (H1N1) episode in Finland. The organizational point of view is studied through media releases of the National Institute for Health and Welfare (THL), and the citizen point of view through a content analysis of popular discussion online forums throu…

Influence of Social Media on Corporate Heritage Tourism Brand

2017

Heritage tourism is an established research canon. However, corporate heritage tourism is an emerging research stream that integrates the heritage tourism canon and corporate brand attributes. This study, utilising a conceptual approach and proposing a conceptual model, explicates the role of social media (marketer and consumer-generated media) in fostering a sense of community among the corporate heritage tourism brand adherents and visit intention among members of the community. In addition, this study incorporates social identity theory to dilate group dynamics and to foster strong feelings and sense of identity among its community. peerReviewed

Successful and Positive Learning Through Study Crafting: A Self-Control Perspective

2019

Using social media and other Internet-based sources could distract students from decent academic learning and lead to negative learning, and self-control is required to foster self-regulated learning. Self-control involves the trait-like capacity for self-control and the state-like level of self-control strength, which could be used for performing self-control tasks. Capacity for self-control can be increased by regularly practicing self-control similar to a muscle that needs training for strengthening. We encourage creating study environments in which self-control is reasonably demanded. In particular, we propose that students should be enabled to engage in study crafting behavior. Study c…

Social Media's Impact on Healthcare Services

2015

Abstract Taking into account the changes in recent years (the increased access to internet, the existence of affordable mobile devices and the ease of communication due to the growth of social media) it seems natural to investigate social media's impact on healthcare services. Furthermore, studies conducted worldwide show their benefits, both in terms of the patient, as well as the healthcare providers’. However, Romania's healthcare system faces serious problems on basic aspects. Thus, using secondary data, this paper aims to present the existing concerns about the impact of social media on healthcare services and to discuss to what extent they are applicable also in Romania.

Effects of Passive Leadership in the Digital Age

2021

Organizations must adapt to the trend of digitalization. Nowadays, social media engagement editors play an increasingly crucial role for organizational growth and prosperity in the digital age. Engagement editors are usually tasked to perform the functions of marketing, content production, and data analysis. They have to manage online communities on behalf of the organization, and encounter online audiences' frequent toxic and aggressive behaviors. Engagement editors thus are prone to emotional stress. Substantial literature has examined the influence of leadership style on employee performance. However, passive leadership is rarely studied. This research investigates (1) whether passive le…

Four Strategies of Social Media Use Among Indonesian Politicians

2017

Part 14: Current Issues; International audience; This study aims at unveiling strategies based on the patterned use of social media by politicians. Using an interpretive case study involving Indonesian politicians from national, provincial, and district level parliaments, the study identifies four strategies: nominal, instrumental, manipulative, and genuine. The selected strategy is reflected by internal and external affordances of social media perceived by the politicians, and influenced by a variety of constraints. These include poor Internet connection, limited capabilities of politicians, low ICT literacy among constituents, security issues, personal attack, unsupportive regulation, and…