0000000000007124
AUTHOR
Manuel Guillén-parra
showing 3 related works from this author
Virtue: A Necessary Component of Ethical Administration Virtud: componente necesario para la gestión ética Virtude: componente necessário da gestão é…
2011
The objective is to offer a theoretical model to help conceptualize ethics and to clarify the characteristics and constraints of the different ethical theories. An integral ethical approach must include three dimensions: norms, good and virtue. It is argued that each of these dimensions stems from a comprehensive anthropology that deals with understanding human action. The article describes the principal aspects in terms of the pursuit of objectives, principles to be followed and virtues to be acquired. It concludes with a description of an experience in the application of this framework at two different universities in Spain: a Catholic inspired institution and a state university.El objeti…
Stop the bleeding or weather the storm? crisis solution marketing and the ideological use of metaphor in online financial reporting of the stock mark…
2014
Introducing the concept of Crisis Solution Marketing (CSM), this research explores how metaphor pre-packages information, proposing “solutions” to “problems” they discursively construct in the media. These conceptual frameworks are capable of influencing how readers perceive and interpret news events, ultimately influencing their behavior as consumers and the financial decisions they make. This article explores the relationship between editorial positioning and ideology in financial news and the types or ontologies of metaphors used to describe the nature of the stock market via reporting on the stock market crash of 2008 in online news media. Results indicate a statistically significant p…
Virtude: componente necessário da gestão ética
2011
The objective is to offer a theoretical model to help conceptualize ethics and to clarify the characteristics and constraints of the different ethical theories. An integral ethical approach must include three dimensions: norms, good and virtue. It is argued that each of these dimensions stems from a comprehensive anthropology that deals with understanding human action. The article describes the principal aspects in terms of the pursuit of objectives, principles to be followed and virtues to be acquired. It concludes with a description of an experience in the application of this framework at two different universities in Spain: a Catholic inspired institution and a state university. El objet…