Measuring Managers’ Perception of Innovation in the Romanian Hospitality Industry

2013

Abstract In the current economic environment, innovation is a common characteristic of both services and manufacturing enterprises. In the tourism sector innovation has become compulsory in the quest to achieve long term competitiveness. However, innovation is seldom assessed even after being integrated in the daily routine of tourism enterprises. The purpose of this article is to study the degree to which innovation is implemented in the Romanian hospitality industry by analyzing hotel managers’ perception on various types of innovations. The results offer an image on how innovative the hospitality industry is and on how innovation is fostered and achieved.