0000000000075602
AUTHOR
ȚIchindelean Mihai
showing 4 related works from this author
Forecasting Passenger Traffic for a Regional Airport
2019
Abstract The purpose of the present research is estimating the potential traffic for SIA (Sibiu International Airport, SBZ) for the year 2017. Predicting as accurate as possible the passenger traffic for a certain airport is an aspect of major importance for both the airport management and the airline companies. The theoretical quality of the forecasting models for air traffic of passengers is fundamental for obtaining the most accurate predictions. In this regard, a two-step process was used in developing the traffic forecasting model: (1) Identifying the proper regression model for traffic estimation based on the number of aircraft departures, and (2) Forecasting the number of aircraft de…
Effects of COVID-19 on Business Models in Romania and the Netherlands, A Digitalization Perspective
2020
Abstract The research objective is to study how Romanian and Dutch organizations’ business models have changed under COVID-19 conditions. The role of digitalization in adapting business models and business practices is studied. The theoretical background reviews literature about business models and their dimensions. Literature review investigated digitalization in Romanian and Dutch organizations. Research questions were: To what extent do Romanian and Dutch organizations use: • more digital methods in their offer to their clients now than before the crisis? • more digital methods in their business processes now than before the crisis? • more digital methods in communicating with their clie…
RELATIONSHIP MARKETING - A CLIENT RELATIONSHIP LIFECYCLE PERSPECTIVE - THEORETICAL CONSIDERATIONS ON THE CLIENT ACQUISITION AND RETENTION PHASE
2015
The purpose of this paper is to review conceptually the first two phases of the client relationship lifecycle. In this regard, the author has structured the paper in two parts, the first one describing the client acquisition phase, and the second one the client retention phase. Thus, the client acquisition phase describes the actions undertaken by both the client and the company for starting an exchange relationship. Client retention is defined by using different theoretical surrogates (e.g. loyalty, rebuying behaviour), and determinants (e.g. satisfaction, social effects, anticipated regret of future use). Moreover, the dynamic character of this phase is taken in consideration by presentin…
Studying the User Experience in Online Banking Services: An Eye-Tracking Application
2019
Abstract Neuromarketing as research method contrbutes to understanding consumer behavior a step further than traditional marketing research. The aim of the current study is to explore the usability and cognitive understanding of banking services webpages. In this regard, the theoretical part of the article reviews the relevant literature related to neuromarketing as research method and the use of eye-tracker as research technique. Further on, a two-step research design was developed for studying the consumers’ attention and memory during and after viewing two Romanian banking services websites. The results showed that the way information is structured and presented on the webpages influence…