Not (just) for the money: Motivations behind the start-up of music festivals and the management challenge of balancing the needs of art and profit in…

2018

Master's thesis Music Management MU501 - University of Agder 2018 The background for this study is the acknowledgment, by academics, researchers and policy makers, of the relevance of Cultural Industries and cultural content created and distributed by them. Cultural products are indeed “complex, ambivalent and contested”, as Hesmondhalgh affirmed: big cultural corporations tend to be motivated by profit maximization, but simultaneously there are many cultural artefacts and organizations that are not moved by capitalistic interests (Hesmondhalgh, 2013, p.5). However, the relation between the artistic and idealistic and the commercial remains cause of tensions in the field of cultural industr…