Inbound marketing som kommersiell diskurs : En pragmatisk diskursanalyse av inbound marketing som markedsføringsmetode sett hos to norske bedrifter

2020

Master's thesis in Social communication (KOM501) The constant stream of advertising, commercials and marketing is an ongoingdance between the consumer and the commerce. This thesis tries to enlightenthe subject on how one of these marketing strategies can be implemented and recognized at different websites. Inbound marketing is a relatively new and dynamic marketing strategy, and it’s making a stand against the traditional way of reaching out to the consumer. The inbound method attracts only those who want to be attracted, and its explicit goal is not to push the consumer to buy, but to offer value and trust to build a relationshipbetween the consumer and advertiser. To do so, it uses a var…