Can nudging reduce default rates? : a field experiment testing the effect of nudging on young adult´s propensity to default on cell phone bills

2013

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2013 Can altering the context in which people make their decisions be an effective method for reducing default rates? This thesis reports the results of an experiment that tested the effect of so-called «nudging» on young adults’ decision-making process concerning bill payments. Based on theories of judgment and decision-making, text messages were sent out to 2500 randomized treatment and control subjects aged 18-30, pulled from One Call’s (Network Norway AS) customer base. Incoming payments were then recorded to determine whether the messages had influenced customers’ decision to pay their bill within due. The results provid…