RISK MANAGEMENT IN THE AUDIT OF SMES

2014

SCIENCE AND ETHICS - PUBLIC USE OF ACCOUNTING EXPERTISE IN CONTEXT OF THE FINANCIAL CRISIS

2012

Through the current period, marked by financial crisis, when opportunities tempt into taking risks, accounting expertise becomes necessary and useful in more and more commercial and criminal litigations. This paper brings into discussion the public use of accounting expertise, both as a scientific & professional research and as expertise in financial accounting. We intend to reveal some specific aspects related to the use of professional rules, in the setting of certain case studies that required competence and professional conscience. The linear relation between these ethical norms is often contradicted in practice, what makes identification of risks and factors of influence quite necessar…

DO WE NEED INTERNAL AUDIT, FINANCIAL AUDIT OR COACHING?

2014

THE UNDERSTANDING OF BRANDING PROCESS AS A MANAGEMENT TOOL THAT HELPS THE COMPANIES TO DIFFERENTIATE ON THE MARKET

2012

This paper aims to be a brief presentation of branding as a management tool, both on its importance as a tool for the success of an organization on the market and the low level of understandingand use of the Romanian managers. An emerging economy like Romania`s today needs strong brands that could support the Romanian organizations in a global economy to win new markets and enforce their products and services, to distinguish themselves from their competitors and provide a more flexible supply range.