Streaming Legitimacy : Consumer Perceptions of Streaming Distribution Models

2016

Master's thesis Music management MU501 - University of Agder 2016 This project, Streaming Legitimacy, is a master thesis conducted by two Music Management students from the University of Agder. The background for this thesis is rooted in the current debates surrounding fair distribution of revenues in the music streaming industry. Some of the focus in this debate concerns the revenue distribution models of the streaming services. The focus has previously been on the different models effect on the distribution of revenues to the rights holders. For us, the lack of focus on the consumers’ perception on this matter has led us to the following research questions: How will consumers perceive a u…