0000000000138329
AUTHOR
Yohan Bernard
showing 3 related works from this author
Reinforcing willingness to buy and to pay due to consumer affinity towards a foreign country
2014
International audience; In a tense economic environment where consumers are encouraged to favor local rather than imported products, multinational companies (MNEs) need leverage to enhance their offer regarding local products. This research suggests a consideration of consumer affinity towards a foreign country as a means to reinforce both willingness to buy (WTB) and willingness to pay (WTP). An experiment was conducted with 170 French consumers (non-students). Respondents were asked about their WTB and their WTP for products for which the country of origin varied in a within-subject design based on 1) the level of the respondent's sense of affinity towards the product’s country of origin …
From cloud computing to clouds of pollution: the environmental impact of internet use: an analysis of consumers’ self-attribution of responsibility
2017
International audience
Les éditos des rapports de développement durable apportent-ils des informations sur la performance RSE des entreprises françaises cotées?
2017
International audience