The Choice of Entry Mode for Successful Business in an Emerging Market : Norwegian Business Operations in Indonesia

2016

Master thesis Business Administration - University of Agder 2016 The main topic for this master thesis is the choice of entry mode for successful business in emerging markets, with a focus on Norwegian companies in the Indonesian market. The problem statement of the thesis is as follows: What are the main factors affecting the choice of entry mode for Norwegian companies in the Indonesian market? Several studies on the choice of entry modes have previously been conducted. However, a study of factors that impact the decision making of Norwegian companies entering the Indonesian market have not previously been done. The main objective for this thesis was therefore to provide a deeper insight …