Servitization in Manufacturing: A case of Pakistani Firms

2016

Master's thesis Business Administration BE501 - University of Agder 2016 This study revolves around manufacturing firms which opted to go for servitization while how successful they were in understanding the meaning of servitization in order to make their customers more satisfied. The study also examined the other important side as how important role a customer play in servitization process. Firms had some difficulties in becoming service oriented so this aspect was also covered. Qualitative research method is applied and data was collected through skype interviews which was later analysed to get results. Result depicts more customers are gained by incorporating service with products. It sh…