The power of information: a key component for the successful performance of Latvian social enterprises

The purpose of the study is two-fold. First, the study aims to determine how informed consumers in Latvia are about social enterprises after a decade of discussion and activity within the field of social entrepreneurship which will later serve as a comparative reference base for following future developments and achievements in the field. Second, the study aims to investigate the relationship between the level of information consumers have about social enterprises and actual purchasing behavior of consumers in order to provide practical recommendations and suggestions for both social enterprise marketing specialists as well as government officials and organizations that support the field of…