0000000000158870
AUTHOR
Kristīne Casno
Mārketinga specifika sociālajā uzņēmējdarbībā Latvijā: patērētāju vērtību segmenti.
Maģistra darba “Mārketinga specifika sociālajā uzņēmējdarbībā Latvijā: patērētāju vērtību segmenti” mērķis ir identificēt sociālo uzņēmumu produktu / pakalpojumu patērētāju vērtību segmentus un iegūt to raksturojumu, lai izstrādātu praktiskus priekšlikumus Latvijas sociālajiem uzņēmumiem to mārketinga efektivitātes palielināšanai. Lai sasniegtu mērķi, darba autore izvirza četras hipotēzes un sešus pētījuma uzdevumus. Pētījuma rezultātā darba autore iegūst detalizētus trīs lielāko Latvijas sociālo uzņēmumu produktu / pakalpojumu patērētāju vērtību segmentu profilus un, balstoties uz pētījumos iegūto datu analīzes rezultātiem un to interpretāciju, sniedz priekšlikumus Latvijas sociālajiem uzņ…
PUBLIC RECOGNITION OF THE SOCIAL ENTREPRENEURSHIP SECTOR IN LATVIA AND THE WAY FORWARD
The research was supported by the NATIONAL RESEARCH PROGRAMME “LATVIAN HERITAGE AND FUTURE CHALLENGES FOR THE SUSTAINABILITY OF THE STATE” project “CHALLENGES FOR THE LATVIAN STATE AND SOCIETY AND THE SOLUTIONS IN INTERNATIONAL CONTEXT" (INTERFRAME-LV, Project No.VPP-IZM-2018/1-0005).
Marketing Communications of Latvian Social Enterprises from a Consumer Perspective
The purpose of this study is twofold - to contribute to the further understanding of social enterprises’ marketing by providing a consumers’ perspective on the content that social enterprises generate in order for them be to be able to better understand their strengths and weaknesses and to establish a reference point with regards the current situation to be able to compare and measure improvement in with regards social enterprise marketing in the future and, if needed, provide fact-based evidence to assist social enterprises in their call for support from public authorities. Among tasks of research are 1) analysis of recent scientific publications associate with social enterprises, their c…
REDUCING SOCIAL STRATIFICATION VIA DIGITAL SKILLS IMPROVEMENT: THE CASE OF SOCIAL ENTERPRISES IN LATVIA
Latvian social enterprises and social entrepreneurship are becoming important since the adoption of the Social Enterprise Law in 2017 (effective as of 01.04.2018). The number of social enterprises with the legal status and the number of financial grants awarded to social enterprises has been steadily increasing, reaching 161 and 110 of them have received support over 7 million EUR as of 28.02.2021, data of the Register of Social Enterprises. Covid-19 crisis is continuing to have a negative effect on the sector since Latvian social enterprises were not provided any complementary support despite the double-bottom lines they are achieving. Inability to provide structured support mechanisms in …
FACTORS THAT MOTIVATE LATVIAN CONSUMERS TO PURCHASE PRODUCTS AND SERVICES FROM SOCIAL ENTERPRISES IN LATVIA: THE CASE OF SOCIALLY RESPONSIBLE CONSUMPTION
The purpose of the study is to -determine the relative importance of various factors that motivate Latvian consumers to purchase products and services from social enterprises in order to provide practical suggestions and recommendations for Latvian social enterprises that would allow them to improve their performance. The primary method used by the study is quantitative research by the means of an online survey of Latvian consumers of social enterprise products /services. The results of the research indicate that Latvian consumers find the product / service quality aspects, as well as aspects of social responsibility and convenience of the shopping location, on average, as most motivating t…