Impact of cultural distance on satisfaction and repeat travel intention

2012

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2012 Cultural difference and tourism are interlinked with each other due to their obvious association and their potential in the growth of destination. Cultural difference has a real impact on tourist satisfaction and intension to repeat travel. Cultural tourism is one of the major and fastest rising international tourism markets and the cultural and heritage industries are increasingly promoting their destinations by the use of cultural attributes. The multiplying use of cultural resources and inventiveness to promote destinations is also increasing pressure of differentiating local culture and images. As a result increasing…