MANAGERIAL COMMUNICATION AND ITS INFLUENCE ON ORGANIZATIONAL PERFORMANCE

2012

The purpose of this paper is to emphasize the importance of communication management by presenting the theoretical concepts on the field, to substantiate the basic concepts and their application in the study of communication management and the study of different forms and types of communication within an organization. The central idea of the paper is to demonstrate the importance of communication as a vital factor in organizational performance. By the literature study we want to demonstrate the importance given by specialists to this issue in this field and we also want to show that managerial communication although is a relatively new research area, is still a growing concept because of th…