Sustainable strategies: Integrating sustainability practices into corporate business operations : How can companies in polluting industries develop a…

2019

Master's thesis Business Administration BE501 - University of Agder 2019 This thesis seeks to study how companies within polluting industries can develop and implement profitable and sustainable business strategies. In order to answer the given research question, the shipping and cruise line industry is the chosen industry of study, due to its air and water pollutions. Research on the field states that the strategic management process of companies within the industry is rather challengingand addresses the need for further studies. The literature identified a gap between the development and implementation phases, with the latter stated as most difficult for the strategic manager. Therefore, …