Cross cultural influences on female apparel selection : a comparison of Norway and Pakistan

2012

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2012 The objective of this study was to investigate and compare the impacts rendered on the consumer choices and selection behavior cross culturally, specifically for the casual wear among well educated female consumers of Norway and Pakistan. The criteria used were based on the several cultural traits recognized as well as clothing values. The clothing values are basically the meaning or the types of associations a consumer form with the selective clothes. Clothing is a very integral part of one’s life. There is a small poem by William Allen Butler, called "Nothing to Wear"; It goes like this: Dresses for breakfasts, and din…