0000000000242670
AUTHOR
Francesc Fusté-forné
Cheese as a food souvenir in Sicily
Souvenirs are elements of territorial communication, and they are examples of the marketing strategy of destinations. Souvenirs are objects that allow us to remember moments we have experienced and places we have visited. Drawing on the close relationships between places and souvenirs, this paper analyses cheese as a food souvenir in the island of Sicily. The method is based on a qualitative design which includes visits and interviews with local sellers in the food markets and food shops in Palermo, with the objective to reveal how cheese is protected and promoted as a symbol of Sicilian culture and heritage from a marketing perspective. Results of the paper show that cheeses made in Sicily…
Street food in Palermo: Traditions and market perspectives
Street food protects and promotes the history and tradition of a place. The origin of street foods largely relies on the cultural and natural landscapes that surround the environments where they are prepared and sold. Street food illustrates a culinary heritage that is embedded in the ways of life of people, both residents and visitors. Drawing on a qualitative study, the researchers conducted ten interviews with street food vendors in the city of Palermo (Sicily, Italy) in order to understand this growing phenomenon in urban environments of the Mediterranean, where the street food also brings the customers to ancient times. Results show the strategy of the entrepreneurs as street food vend…