0000000000244306
AUTHOR
Janne Riekkinen
Extending the Technology Acceptance Model with Personal Innovativeness and Technology Readiness : A Comparison of Three Models
This study concentrates on the role of personal traits in technology acceptance by comparing which of the two personal trait constructs commonly used in IS research, personal innovativeness in the domain of information technology (PIIT) or technology readiness index (TRI), performs better in terms of promoting the explanatory power of the technology acceptance model (TAM). The comparisons are conducted in the case context of online services offered by electric suppliers, and the study is based on the data collected from 1,176 consumers through an online survey and analysed by using structural equation modelling (SEM). The findings of the study show that the inclusion of both PIIT and TRI in…
Music Piracy Neutralization and the Youth of the 2010's
In this qualitative research, music piracy among the youth was studied by applying Sykes’ and Matza’s neutralization theory. The key objective of the study was to find out how youths view music piracy, and how they give accounts for it using techniques of neutralization. According to the conducted semi-structured interviews, youths do acknowledge the ethical and economic problems of music piracy. However, piracy is still exercised, and in order to justify this, multiple neutralization techniques are used. The most characteristic of the employed techniques was “claim of normalcy”, with “denial of victim” and “justification by comparison” also appearing frequently. In order to prevent piracy,…
Streaming era digital media piracy : an integration of three theoretical perspectives
Consumer digital piracy in media contexts is one of the most publicized adverse developments brought on by the Internet and digitization of data. Since the turn of the millennium, it has irrevocably changed the business environment for the creative industries. The sharp decrease of recorded music sales, especially in the physical album format, is perhaps the best example of the negative effects digital piracy. However, the growth of legal services in digital music and video is balancing this trend, as consumers have found that piracy is no longer the obvious solution to acquiring music and video content. This also calls for new approaches to piracy research. We sought them by integrating th…
Musiikkipiratismi 2010-luvun nuorten keskuudessa - erityispiirteet ja neutralisaatiot
Tässä pro gradu -tutkielmassa tarkasteltiin 2010-luvun nuorten harjoittamaa musiikkipiratismia soveltamalla Gresham Sykesin ja David Matzan neutralisaatioteoriaa. Tutkielman keskiössä oli kysymys siitä, pitävätkö niin kutsuttuun Z-sukupolveen kuuluvat tämän päivän nuoret musiikki- tai muuta Internet-piratismia eettisesti kestävänä toimintamallina. Erityisen kiinnostuksen kohteina olivat neutralisaatioteorian käsitteistöön kuuluvat neutralisaation tekniikat ja niiden käyttö musiikkipiratismin yhteydessä. Tutkielmassa sovellettiin laadullista tutkimusotetta: tutkimusmenetelminä käytettiin kirjallisuuskatsausta ja puolistrukturoituja haastatteluja. Tutkimuksen perusteella Z-sukupolvi tunnistaa…
The Effects of Positive and Negative Emotions During Online Shopping Episodes on Consumer Satisfaction, Repurchase Intention, and Recommendation Intention
The aim of this study is to examine the emotions that consumers experience during their online shopping episodes as well as their effects on consumer satisfaction and two types of post-purchase behavioural intentions: repurchase and recommendation intentions. By hypothesising a research model and testing it with the data from 1,786 Finnish online shoppers, which was collected in co-operation with 18 Finnish online stores between September 2018 and December 2018 and is analysed by using structural equation modelling (SEM), the study makes several interesting findings. First, we find positive emotions to have stronger effects in comparison to negative emotions. Second, we also find that where…
Dissonance and Neutralization of Subscription Streaming Era Digital Music Piracy : An Initial Exploration
Both legal and illegal forms of digital music consumption continue to evolve with wider adoption of subscription streaming services. With this paper, we aim to extend theory on digital music piracy by showing that the rising controversy and diminishing acceptance of illegal forms of consumption call for new theoretical components and interactions. We introduce a model that integrates insights from neutralization and cognitive dissonance theories. As an initial empirical test of the proposed Dissonance-Neutralization model, we estimate a structural equation model based on self-administered survey data obtained from 322 respondents. Our results uncover potential demographic differences in pir…
Piracy versus Netflix : Subscription Video on Demand Dissatisfaction as an Antecedent of Piracy
Drawing from cognitive dissonance and neutralization theories, this study seeks to improve the understanding on consumer decision-making between the current legal and illegal video consumption alternatives. We develop and test a research model featuring Subscription Video on Demand (SVOD) satisfaction and various dimensions of SVOD quality as antecedents of video piracy neutralizations and attitudes. Based on results from an online survey among Finnish SVOD users, SVOD satisfaction is primarily determined by content quality, and has a small negative effect on attitude toward piracy through decreased piracy neutralization. However, it appears that current legal services are not seen as true …