The drivers of service innovation : a study of the drivers of service innovation in a startup firm versus an established firm in the Norwegian health…

2013

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2013 This study explores the drivers of service innovation in small- to medium-sized Norwegian healthcare firms. One firm is a startup with only a few years of history trying to commercialize its operations. The other firm is well established with more than four decades of successful operations. Much research has been put into the academic field of innovation and many studies have given academia and practitioners a rich base of knowledge. This is not the case for service innovation. Compared to innovation very little research has been conducted on service innovation. This study contributes to the emerging field of service inn…