Creative Tourism. Connecting Fontanelle Cemetery to a Larger Touristic Route

The case study of this paper concerned the Fontanelle cemetery, an underground site with a long and peculiar history shaped by its origin, use and function as well as from its location, Rione Sanità. This area is a popular neighbourhood of Naples with original characteristics and challenges that we tried to learn, understand, and approach. The task of this work was to develop a strategy to connect the site to a larger touristic route through the implementation of Creative Tourism approaches.