0000000000281635
AUTHOR
Kukka-maaria Ulvila
Corporate responsibility in the food chain: The criteria and indicators
Corporate responsibility (CR) is becoming a key issue in the food chain. In order to make sense of this phenomenon, a seminal aper by Maloni and Brown (2006) called for further empirical investigation on the criteria of responsibility in the food supply chain. The purpose of this paper is to answer the call by identifying the criteria for defining CR and develop indicators for measuring the responsibility performance of the food chain. The study was based on interactive and participatory stakeholder dialogues with diverse experts, corporate representatives and other stakeholders, including non-governmental organizations (NGOs) and governmental bodies. Through an iterative research process w…
Values and sustainable food consumption - promoting sustainably produced food products to Finnish consumers
Food consumption and food choices are a vital part of humans’ lifestyles. In addition, it is widely acknowledged that food is one of the key consumption contexts for environmental and social impacts around the world. The purpose of this study is to contribute to the discussion on promoting sustainable food consumption. More specifically, this study provides insights into the promotion of sustainably produced food to consumers as well as into the value orientations linked with sustainable food consumption. This dissertation contributes to the existing literature on sustainable food consumption by showing that such consumption may be motivated by a plethora of value orientations – and their c…
Advertising for Sustainability – Promoting Sustainably Produced Food to Finnish Consumers
The objective of this research is to analyse the amount and the content of food advertisements from three Finnish magazines from the years 2006-2007 and 2010-2012. Moreover, the aim is to outline what are the values reflected in the appeals used to advertise sustainably produced food to Finnish consumers. The diffusion of innovations –theory together with a theoretical framework consisting of three value orientations related sustainably oriented behaviour is used. A gradual increase in the popularity of sustainably produced food is indeed visible in the quantity as well as the content of advertisements from the years 2010-2012 compared to 2006-2007. The appeals of the earlier advertisements…