0000000000286233

AUTHOR

Yolanda Gomez

showing 5 related works from this author

Developing and Validating a Behavioural Model of Cyberinsurance Adoption

2021

Business disruption from cyberattacks is a growing concern, yet cyberinsurance uptake remains low. Using an online behavioural economics experiment with 4800 participants across four EU countries, this study tests a predictive model of cyberinsurance adoption, incorporating elements of Protection Motivation Theory (PMT) and the Theory of Planned Behaviour (TPB) as well as factors in relation to risk propensity and price. During the experiment, participants were given the opportunity to purchase different cybersecurity measures and cyberinsurance products before performing an online task. Participants likelihood of suffering a cyberattack was dependent upon their adoption of cybersecurity me…

cybersecurityMoral hazardtheory of planned behaviourGeography Planning and Development0211 other engineering and technologiesPsychological interventionTJ807-83002 engineering and technologyManagement Monitoring Policy and LawTD194-195Structural equation modelingRenewable energy sourcesTask (project management)SAFER0502 economics and businessRisk propensityGE1-350050207 economics021110 strategic defence & security studiesActuarial scienceEnvironmental effects of industries and plantsRenewable Energy Sustainability and the Environmentcyberinsuranceprotection motivation theory05 social sciencesTheory of planned behaviorG900C800Environmental sciencesProtection motivation theoryPsychologySustainability
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Behavioural Issues in Cybersecurity

2020

Computer securitycomputer.software_genrecomputer
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The attraction effect in mid-involvement categories: An experimental economics approach

2016

Abstract Contexts, the set of alternatives under consideration, usually influence consumer choice. One of the context effects, namely the attraction effect , spawns considerable conceptual and empirical research, consistent with the aforementioned influence in decision-making. Very recently, some authors have questioned the practical relevance and applicability of the attraction effect. As part of this debate, some authors show that most of the existent research includes important background factors at levels that do not correspond to business reality. In light of the above, this article applies the methodology of experimental economics to the analysis of the attraction effect. The methodol…

MarketingConceptualizationContext effectConsumer choice05 social sciencesExperimental economicsAttractionEmpirical research0502 economics and businessEconomicsRelevance (law)050211 marketingMarketingPositive economicsSet (psychology)050203 business & managementJournal of Business Research
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Cross-sectional human study of soft tissue chin (STC) thickness in adult patients in relation to sex, facial pattern and skeletal class

2017

Abstract Purpose The aim of this study was to study the relations between the soft tissue chin (STC) and sex, skeletal class, and facial pattern; and to describe the shape and behavior of the STC. Methods 385 non-growing patients were selected, 206 women and 179 men, with a mean age of 28.8 years (SD 4.2). Patients were divided into groups by skeletal class (class I, II or III) and facial pattern (brachyfacial, mesofacial or dolichofacial). STC thicknesses were measured at pogonion (Pg), soft pogonion (Pg′), gnathion (Gn), soft gnathion (Gn′), menton (Me) and soft menton (Me′) in the CBCTs. Results Sexual dimorphism was observed at Pg-Pg′ and Me-Me′. STC thickness was not related to skeleta…

AdultMaleChinMandibular symphysismedicine.medical_treatmentOrthognathic surgeryDentistryFacial BonesYoung Adult03 medical and health sciences0302 clinical medicinemedicineHumans030216 legal & forensic medicineSex Characteristicsbusiness.industryMandibleSoft tissue030206 dentistrySkeletal classChinSexual dimorphismCross-Sectional Studiesmedicine.anatomical_structureOtorhinolaryngologyFaceFemaleSurgeryOral SurgerybusinessSex characteristicsJournal of Cranio-Maxillofacial Surgery
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Extracting business information from graphs: An eye tracking experiment

2016

Information graphics are visualizations that convey information about data trends and distributions. Data visualization and the application of graphs is increasingly important in business decision making, for instance, in big data analysis. However, relatively little information exists about how people extract information from graphs and how the framing of the graphic design defines may ‘nudge’ and bias decision making. As a contribution to fill this gap, this study applies the methodology of experimental economics to the analysis of graph reading and processing to extract underlying information. Specifically, the study presents the results of an experiment whose baseline treatment includes…

MarketingPower graph analysisBusiness informationInformation retrievalComputer sciencebusiness.industry05 social sciencesBig data020207 software engineering02 engineering and technologycomputer.software_genreVisualizationInformation extractionInformation visualizationData visualization0502 economics and businessStatistics0202 electrical engineering electronic engineering information engineeringGraphicsbusinesscomputer050203 business & managementJournal of Business Research
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