Liikuntaseurojen lasten ja nuorten liikunnan markkinointi : tutkimus lasten ja nuorten liikunnan tuotantoprosessista, resursseista ja kustannuksista

2006

Recent research indicates an increase in the demand for sport aimed at children and youngsters, but particularly sport clubs have not been able to develop their production of sport activities quickly enough or in an affordable way. To understand and develop equal opportunities and sport club activities for children and youngsters, information on sport production, resources available, costs to be covered and cost development is needed. These issues were explored on the basis of a literature review and by surveying 1,572 households with 6-18 year-old children and youngsters involved in sport activities in sport clubs. The present study has aimed at establishing the prerequisites under which s…