Consumer receptiveness to international retail expansion: a cross-cultural study of perceptions of social and economic influence of foreign retailers

2015

Guided by the work of Samiee (1993. Journal of Business Research, 27 (2): 103–129), Sakarya, Eckman, and Hyllegard (2007. International Marketing Review, 24 (2): 208–238), and Alexander et al. (2010. International Journal of Retail & Distribution Management, 38 (3): 160–172), a cross-cultural analysis was undertaken to examine consumer receptiveness to domestic market entry by foreign apparel specialty retailers. More specifically, this study explored differences in consumers' perceptions of the influence of foreign apparel specialty retailers on social, cultural, and economic development across three countries: Spain, Turkey, and the USA. Consumer receptiveness was measured as beliefs abou…