0000000000313673

AUTHOR

Philipp Schäpers

0000-0002-8270-5105

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What you see is what you get? Measuring companies' projected employer image attributes via companies' employment webpages

2021

Information on a company's employment webpage sends signals about the employer image the company intends to project to applicants. Nonetheless, we know little about the content of recruitment signals sent via company employment webpages. This study develops a method to measure companies’ projected employer image attributes based on their employment webpages. Specifically, we analyze companies’ projected employer image attributes by applying computer‐aided text analysis (CATA) to the employment webpages of 461 Fortune 500 companies (i.e., more than 11,100 individual pages). Our results show that projected employer image attributes remain relatively stable over time. Moreover, we find relativ…

Organizational Behavior and Human Resource Managementcontent analysisCATAStrategy and Managementemployer brandingAdvertisingemployer imageddc:Image (mathematics)Content analysisManagement of Technology and Innovationddc:650Web pageEmployer brandingSPECIAL ISSUE ARTICLE ; SPECIAL ISSUE ARTICLES ; CATA ; content analysis ; employer branding ; employer image ; third party employment brandingPsychologythird party employment brandingApplied PsychologyHuman Resource Management
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