CSR: Bridging business and development for sustainability : a case study of CSR implementation at coffee houses as enabler for sustainable developmen…

2010

Masteroppgave development management- Universitetet i Agder 2010 A prerequisite for achievement of sustainable development is economical growth (NorwegianGovernment, 2008-2009). Today an increasing number of corporations in the Western world implement the concept of Corporate Social Responsibility (CSR) (NorwegianEmbassyMexico, 2010a; NorwegianGovernment, 2008-2009). Accountability theories suggests that CSR initiatives increases transparency and accountability of a company, which again increases its legitimacy (Bendell, 2000; Utting, 2005). CSR is makes ―(…) companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders o…