UNDERSTANDING THE ONLINE CONSUMER BEHAVIOUR AND THE USAGE OF THE INTERNET AS A BUSINESS ENVIRONMENT - A MARKETING RESEARCH

2015

ONLINE SOCIAL NETWORKS - A COMPARATIVE ANALYSIS FOR THE MARKETING WORLD

2012

We are in an age of continuous change. The development of the Internet and of the information and communication technologies have led to important shifts in the way companies do business. This paper aims to present the concept and the evolution of a new internet-based instrument: the online social network (OSN). We underline the impact of these new changes on the marketing concept, and the importance of OSN for a company`s future development. We are presenting a comparative analysis, from the user`s profile point of view (age, education, gender, number of visits etc.) between the world`s largest OSN, Facebook, and the world business oriented OSN. The article also presents a profile analysis…

New Marketing Tendencies in the Romanian Wine Industry

2020

Abstract In the last decade or so, the Romanian wine industry has changed and developed greatly, by the increase of wine producers, especially the niche producers, alongside the traditional, big, producers. The paper aims to understand the new tendencies in the field of marketing, that occur on the wine industry of Romania, as well as the changes that take place in the minds and lives of the consumers in the context of the online world, combined with new trends and technologies that can be used by the consumers. Secondly, the paper represents a secondary data analysis of the International and Romanian Wine Industry, in terms of production and consumption, we also presented a short profile o…