Towards an understanding of big data analytics as a weapon for competitive performance

Master's thesis Information Systems IS501 - University of Agder 2017 Context: Big data has in the recent years been an area of interest among innovative organizations and has started to become a major priority for organizations in general, either through their own big data departments or by purchasing big data analyses from suppliers. Big data analytics means more knowledge from more data sources and is by many prophesied to be a contributing source of big change in how organizations receive their intelligence. Purpose: This thesis investigates the connection between big data and competitive performance. This connection could be explained through the following two paths; 1) how big data ana…