0000000000324152
AUTHOR
Boleslaw Goranczewski
showing 3 related works from this author
Implementation of internal marketing in hotels – a case study of the Opole market
2021
This study assesses the extent to which Opole hotels rely on internal marketing. The assessment is based on results of a case study, analysis of documents, a diagnostic survey and logical analysis and construction. A questionnaire survey conducted in 12 hotels, accounting for about 92% of all hotels in Opole, was used to produce descriptive statistics of hotel characteristics. Most hotels evaluated in this study already use internal marketing. The most common marketing tools include training sessions, communication and information support, and active assistance provided by managers or owners to their employees. The main factors influencing the implementation of internal marketing in Opole h…
The Relationship between Employee Environmental Awareness and Current Environmental Management System
2020
Background. Many publications have studied environmental management systems. Once a system is implemented and maintained, it should affect employee environmental awareness – the question is to what extent it does so. To date, published studies have defined awareness and highlighted its importance. The author, as a practitioner, was interested in whether the positive opinion about the system expressed in the system documentation (audit reports) was relevant for the development of environmental awareness of managers and employees. Research aims. Therefore, the purpose of this article was to establish the relationship between the state of the environmental management system and the environmen…
Systemic support and environmental awareness in a normalised environmental management system consistent with ISO 14001
2021
PurposeThe study aimed to determine the correlations occurring between systemic support and environmental awareness. Additionally, the authors wished to establish which systemic factors (criteria of the ISO 14001) impact those dependencies.Design/methodology/approachQuantitative and qualitative research were carried out (survey findings were analysed against documentation research and self-observation records). The authors used literature review, analysis of system documentation, survey research and self-observation. The research was conducted in the period from April to May 2020. It focused on a chemical company operating within the structure of a large capital group and employing over 1,5…