0000000000326578
AUTHOR
Louinord Voltaire
Dealing with preference uncertainty in contingent willingness to pay for a nature protection program: A new approach
In this paper, we propose an alternative preference uncertainty measurement approach where respondents have the option to indicate their willingness to pay (WTP) for a nature protection program either as exact values or intervals from a payment card, depending on whether they are uncertain about their valuation. On the basis of their responses, we then estimate their degree of uncertainty. New within this study is that the respondent's degree of uncertainty is "revealed", while it is "stated" in those using existing measurement methods. Three statistical models are used to explore the sources of respondent uncertainty. We also present a simple way of calculating the uncertainty adjusted mea…
Respondent Uncertainty and Ordering Effect on Willingness to Pay for Salt Marsh Conservation in the Brest Roadstead (France)
International audience; This paper explores the potential link between the sensitivity of willingness to pay (WTP) to the order of presenting bid amounts in contingent valuation questions (ordering effect) and respondent uncertainty. The resource being valued is a public project to protect salt marshes against the spread of an invasive aquatic plant in the Brest roadstead (France). Valuation uncertainty is captured through a variant of payment card format where respondents are given the opportunity to report their WTP as either a single value (Option A) or an interval of values (Option B). The ordering effect is tested using both parametric models that ignore and control for the potential s…
A convergent validity test within the payment card format using simulation techniques
International audience; A convergent validity test is performed between two groups of versions of the payment card format. The first group, the classic payment card (CPC), asks respondents to report their willingness to pay (WTP) as a point from a list of amounts, and then treats each WTP response as an interval. The second group generates WTP data that may contain both single point and interval values. It includes the two-way-payment ladder (TWPL) (respondents have to tick amounts they would definitely pay and cross amounts they would definitely not pay), and point-interval payment card (PIPC) (respondents have to tick their WTP as either a point or an interval). The test is conducted usin…